Novartis and Aktana Present the New Commercial Engagement Model at
Veeva Commercial and Medical Summit, Europe
The Veeva Commercial and Medical Summit, Europe welcomed over 1,000 attendees this year in Madrid, including speakers from some of the world’s largest life sciences companies. Concentrated on the era of intelligent customer engagement, attendees discussed the future of customer engagement across sessions, networking conversations, and on social media.
This year’s Dreamforce event brought together over 170,000 people in downtown San Francisco for its 16th year. One of the major themes discussed was how to cut through the noise to create a better customer experience through the use of artificial intelligence (AI) and digital engagement.
What can happen in a year? The calendar turns from month to month twelve times. A single champion is crowned in each major sports league around the world. And Aktana and MSD can increase their deployment of Veeva CRM Suggestions from one country to three, and one therapy to nine! In 2016, we presented the […]