The pressure to deliver impactful brand strategies has never been higher for life sciences teams. Teams face mounting challenges—balancing innovation and resource allocation with operational constraints—all while navigating a fast-evolving, AI-driven, omnichannel world. How can brand teams achieve clarity amidst this complexity? The answer lies in approaching brand strategy execution with a different lens. This […]
This blog post expands on insights from our recent webinar, “From Product to Practice: Field and Medical Intelligence,” the first in our Product to Practice series. For those who couldn’t join, you can access this session and explore other insightful discussions on omnichannel innovation by clicking here. In this session, Derek Choy, Co-founder and Chief […]
Aktana Named a Leader and Star Performer in 2024 Life Sciences Next-Generation CEPs PEAK Matrix® by Everest Group. As the life sciences sector continues to evolve, achieving more meaningful engagements with customers is a must to stay competitive. Creating personalized experiences for healthcare professionals (HCPs) is often complex, requiring enterprises to integrate smoothly between their […]
Traditionally, field representatives have been the primary bridge between healthcare professionals (HCPs) and life sciences companies. However, with growing barriers to access and pressures to reduce costs, a new mindset is required that is focused on segment-level journeys and HCP-specific strategies. While strides have been made in personalizing physician and patient interactions over recent years, […]
As life sciences companies grapple with complex therapeutics and evolving market pressures, it is a pivotal moment for evaluating customer relationship management (CRM) platforms and omnichannel approaches. The industry is at a crossroads: life sciences companies need to decide on future CRM platforms while simultaneously innovating to deliver personalized engagement. To navigate this, a standardized […]
This blog post is an extension of our recent webinar discussion: “Continuous Improvement with AI: Connecting Customer Engagement Strategies to Impact,” part of our 6-part Omnichannel Innovation Webinar Series. In today’s rapidly evolving life sciences landscape, sustaining true omnichannel engagement has become increasingly challenging. Many teams struggle to maintain the momentum required to keep these […]
This blog post is an extension of our recent webinar discussion: “Amplifying Field Engagement: Aktana’s Latest UX and AI Breakthroughs,” part of our 6-part Omnichannel Innovation Webinar Series. It is a major technology milestone to effectively deploy an Next Best Action (NBA) program. NBA is a nexus that connects strategy to execution. But once deployed, […]
This blog post is an extension of our recent webinar discussion: “Leveraging Advanced Techniques to Automate NBA: An Introduction to Aktana’s Tactic Genie and Content AI”, part of our 6-part Omnichannel Innovation Webinar Series. What we see today with many standard NBA deployments Aktana has deployed over 1000 Next Best Action (NBA) programs around the world, […]
In recent years, the Life Sciences industry has heavily focused on Next Best Action (NBA). But is this enough to deliver impactful results now and in the future? Hear industry pioneer, Aktana Co-Founder Derek Choy, share his take on why NBA technology alone is not enough in 2024 and beyond to achieve successful HCP engagement […]
We are very pleased to share a groundbreaking collaboration between Aktana and Adobe. As life science leaders navigate the complexities of the digital age, Aktana and Adobe are working together to develop a transformative approach to omnichannel personalization – delivering true end-to-end omnichannel capabilities for the healthcare sector. Adobe is a leader in personalization of […]
