Highlights from PMSA’s 2017 Annual Conference

May 23, 2017/Marc Cohen/Blog

The Pharmaceutical Management Science Association (PMSA) held its annual conference last month, and for the first time, we had the pleasure to attend. For those who haven’t been, the PMSA Annual Conference gathers pharmaceutical companies, consultants, and service providers like Aktana to share new, analytics-driven approaches for addressing the pharmaceutical industry’s ever-evolving needs. This year, […]

QuintilesIMS Compares MCM Channel Preference with Reality in Global HCP Survey

On the surface, it’s a pretty simple question: How do physicians want to be contacted by pharmaceutical companies? But as any pharma marketer knows, determining the ideal multichannel marketing mix is often anything but simple. QuintilesIMS explores this challenge of striking the right balance between digital contact and face-to-face detailing in their whitepaper, Channel Preference […]

The Power of Personalization: Using Advanced Machine Learning to Drive Rep Engagement

When it comes to making suggestions to sales reps, there’s a lot to consider in order to ensure the right suggestions are generated for the right rep. For example, it’s not enough just to consider a rep’s call plan for engaging with providers; suggestions should also adapt based on events, market data and the brand’s […]

Veeva Partners with Major Life Science Companies to Streamline Online Access for HCPs

How can we improve the way physicians and pharmaceutical companies work together? That’s the challenge posed by Align Biopharma—a new collaboration between our partner Veeva and some of the world’s leading life science companies including Allergan, AstraZeneca, Biogen, GlaxoSmithKline, Novartis and Pfizer. In a recent article, FiercePharma explains how this new group is making it […]

How Sunovion Improved Engagement with Aktana-Powered Veeva CRM Suggestions

October 6, 2016/Clay Hausmann/Big Data

Getting more information at your sales reps’ fingertips sounds like a good idea — but what does it look like when life sciences companies actually roll out data-driven suggestions? Nicole Paolucci, the Director of Technology and Innovation at Sunovion Pharmaceuticals, recently answered that question in a Veeva webinar titled “Learn How Sunovion Uses Data Science […]

Lessons Learned: Part 3 – Managing Your Suggestion Platform Over Time

August 23, 2016/Derek Choy/CRM Suggestions

Thus far, we’ve discussed best practices for configuring your suggestion platform and the importance of designing suggestions for rep adoption and real-world use. In this concluding part of our series, let’s revisit a recent project with a top-10 pharma to explore how a suggestion platform can (and should) evolve alongside your business to accommodate and […]

Lessons Learned: Part 2 – Designing CRM Suggestions for Adoption and Real-world Use

In the first part of our series, we looked at best practices for identifying your brand’s unique requirements and setting up your suggestion platform. Now that your suggestion platform has been configured, how can you ensure your reps will actually adopt the suggestions it generates? It’s unreasonable to expect reps to heed advice that contradict […]

The Importance of Customization in the World’s Largest Pharma Market

We recently had the privilege of attending Veeva’s Commercial Summit in China, perhaps the world’s most significant pharmaceutical market. As home to the largest potential patient market and the greatest number of unique pharmaceutical manufacturers, China presents no shortage of opportunities. Plus, with more people involved in pharma commercialization in China than any other single country, […]

Lessons Learned: Part 1 — Configuring CRM Suggestions to support a wide range of life science brands

After a series of CRM Suggestion deployments, we’ve seen that configurations—the rules that govern how the suggestion engine will react in a given business scenario and control which suggestions and insights show up for reps—don’t just differ between customers. As we quickly learned,  they’re unique to each brand as well. Every brand faces a unique […]

Highlights from Veeva’s 2016 US Commercial Summit

The 2016 Veeva Commercial Summit brought many highlights for Aktana, but chief among them was the opportunity for our existing and new customers to meet, share experiences and help shape our ongoing vision for life science decision support. Sharing the stage—and lessons learned—with Pfizer In addition to the impromptu exchanges at our booth between sessions […]