The first time we plug into our clients’ CRM and marketing automation systems, many metaphorically cross their fingers. “Our customers are afraid we’ll go back and say, ‘you have nothing to work with,’” says Aktana’s Product Director Rakan Sleiman in a NEXT Normal March 2022 expert roundtable tackling misconceptions around implementing omnichannel AI. “The reality […]

by Aisha Fiagan and Paolo Mensitieri With all of the noise in pharma sales and marketing channels today, life sciences organizations experience major challenges reaching and engaging with their intended customers. The traditional pharma commercial model is falling flat. In order to overcome these hurdles, life sciences organizations need to turn to innovative technology to […]

by James Anderson, Jay Borowiecki & Bruce Carlson For years, the highly personalized, omnichannel customer journey has been somewhat of a pipedream for life sciences marketing teams—until now. Between the COVID-19 pandemic and the evolution of healthcare providers’ (HCP) expectations for personalized engagement, an industry-wide transformation is finally underway. Today, life sciences organizations must reach […]

Ask An HCP: A Candid Conversation with Dr. Wael Barsoum We’ve had many conversations on this podcast about how technology can improve the way life sciences companies support HCPs. But we’ve never had the opportunity to get the story straight from the source—until today. In Episode 14 of Contextual Intelligence, we interview Dr. Wael Barsoum—a […]

Aktana continues to be recognized as the category creator and leader of intelligent engagement in the life sciences industry with recent recognition in the category of Life Science Personalization Engines, part of the 2021 Gartner® Hype Cycle™ for Life Science Commercial Operations. One of three categories newly created this year by Gartner®, the introduction of […]

Healthcare providers (HCPs) have never been “easy” to reach. But today—between the deluge of communication in digital channels, the increasingly complex landscape of therapies and treatment protocols, and the expectation for highly personalized interactions in all aspects of consumer life—the bar for what merits HCP attention is higher than ever. If brands want to get […]

Are We There Yet? Reaching “True” Omnichannel with Deborah Cava In Episode 13 of Contextual Intelligence, we interview Deborah Cava, U.S. Oncology Portfolio Strategy Marketing Director at Merck—the company she’s called home for her entire 32-year career. From the field sales arms race of the 90s to the industry’s current obsession with omnichannel, Deb has […]

Sowing the Seeds for Digital Transformation with Francesca Wuttke In Episode 12 of Contextual Intelligence, we interview Francesca Wuttke, Chief Digital Officer at Almirall. With an impressive background that includes earning her Ph.D. in Pharmacology, starting and running a biotech consultancy, and holding global strategy roles at Novartis and MSD, Francesca has seen and studied […]

Decision Intelligence and Data Storytelling  with Ganes Kesari In episode 11 of Contextual Intelligence, we interview Ganes Kesari, Chief Decision Scientist and co-founder of Gramener, which uses the power of storytelling to help businesses make smarter, data-driven decisions. In addition to shaping the vision at Gramener, the Forbes contributor and TedX speaker advises CIOs on […]

By Toni Cejas Aktana presents a three-part series focused on dispelling common AI misconceptions and how to engineer success that scales. In Part 3, we analyze past implementations to outline the key characteristics of every successful project. Catch up on Part 1 and Part 2 of our series here. Artificial Intelligence (AI) is becoming one […]