Unraveling Machine Learning Myths in Commercial Life Sciences

February 13, 2018/Matthew Van Wingerden/Blog

Machine learning (ML) and artificial intelligence (AI), once mere buzzwords akin to flying cars and moving sidewalks, have become commonplace in nearly every industry. Despite this impressive value delivered in R&D, why are life sciences companies only just starting to adopt machine learning to drive commercial excellence?

A Sense of Déjà Vu: Aktana and MSD Present Together at the Veeva EU Summit

December 12, 2017/Aktana/Events

What can happen in a year? The calendar turns from month to month twelve times. A single champion is crowned in each major sports league around the world. And Aktana and MSD can increase their deployment of Veeva CRM Suggestions from one country to three, and one therapy to nine! In 2016, we presented the […]

Key Takeaways from PharmaForce 2017

October 11, 2017/Aktana/Big Data

PharmaForce is an annual conference uniquely focused on improving how sales and marketing teams can collaboratively address the complex challenges facing our changing industry. This was our first year attending, and we were fortunate to both participate on a panel and host an informational luncheon in addition to exhibiting at our booth. If you were […]

AI’s Success in Pharma Decision Support Relies on Domain Expertise

September 13, 2017/David Ehrlich/Decision Support

It doesn’t take a rocket data scientist to understand why sales and marketing teams across industries are being drawn to artificial intelligence (AI) like moths to a flame. The promises and prospective applications are nothing short of game-changing: Anticipate the needs and behavior of each customer. Predict which interactions will have the best outcomes. Create […]

After Rollout: Best Practices for Keeping Reps Engaged and Suggestions Fresh

You’ve identified your use cases, implemented your brand strategy and orchestrated a successful roll out to the field. But what happens next? As we all know, change is inevitable. Additional data sources become available, new competitors arise and, as a result, strategies change. If you want to achieve continued success with your decision support program, […]

More than Data: How Big Data Can Be More Human than Robot

August 1, 2017/Derek Choy/Big Data

Big data can sound, and is, high-tech. If you’re a pharmaceutical sales rep, big data might even sound a little threatening. (Based on the cliche depiction of big data—a swirling vortex of binary code swallowing up any shred of humanity that stands in its way—it’s an understandable reaction.) But here’s the truth: in a reality […]

Moving at the Speed of Pharma: Why Aktana Takes an Agile Approach

Being responsive to the ever-changing needs of the pharmaceutical market is an essential consideration for a company like Aktana. Our value proposition has always been the right information, in the right place, at the right time—a moving target that we must constantly pay attention to and adjust for in order to reach. There’s simply no […]

Why Configurability is King: A Q&A with Aktana Engineer Bob Flint

June 14, 2017/Aktana/CRM Suggestions

How does Aktana manage to address the needs of a diverse customer base in disparate markets—without building custom products? We’re sitting down with Bob Flint, the principal engineer for Aktana’s Decision Support Engine (DSE), to discuss the importance of configurability and explore how one flexible platform can address the needs of pharmaceutical companies around the […]

Highlights from PMSA’s 2017 Annual Conference

May 23, 2017/Marc Cohen/Big Data

The Pharmaceutical Management Science Association (PMSA) held its annual conference last month, and for the first time, we had the pleasure to attend. For those who haven’t been, the PMSA Annual Conference gathers pharmaceutical companies, consultants, and service providers like Aktana to share new, analytics-driven approaches for addressing the pharmaceutical industry’s ever-evolving needs. This year, […]

QuintilesIMS Compares MCM Channel Preference with Reality in Global HCP Survey

On the surface, it’s a pretty simple question: How do physicians want to be contacted by pharmaceutical companies? But as any pharma marketer knows, determining the ideal multichannel marketing mix is often anything but simple. QuintilesIMS explores this challenge of striking the right balance between digital contact and face-to-face detailing in their whitepaper, Channel Preference […]