Aktana’s newest release enables pharmaceutical marketing and sales teams to significantly optimize execution of brand strategies

October 19, 2017/Aktana/

Advanced new capabilities like targeting and message sequence optimization improve rep engagement with HCPs and alignment across channels San Francisco – October 17, 2017 – Aktana, the pioneer in decision support for global life science companies, today announced the latest release of its cloud-based platform with a number of innovative features designed to help brand […]

Aktana Presenting at PharmaForce 2017: September 18 – 20, Austin, TX

September 6, 2017/Aktana/

Increasing commercial effectiveness by getting sales and marketing on the same strategic page is one of our primary missions at Atkana. So when we found out the theme of this year’s PharmaForce conference was “Aligning Sales and Marketing to Evolve Your Commercial Model,” we couldn’t pass up the opportunity to attend. We’re looking forward to […]

Stories, Not Sell Sheets: Aktana CMO Clay Hausmann Featured on CMO.com Podcast

June 2, 2017/Aktana/

At Aktana, our goal is to transform reams of information into a common-sense narrative that enables life science companies to support physicians in a way that fits how they work today. As our CMO Clay Hausmann explains in a recent interview with Marketing Today’s Alan Hart, Aktana’s approach to marketing isn’t too different. In the […]

Aktana Receives Veeva CRM MyInsights Certification

May 8, 2017/Aktana/

Veeva CRM MyInsights enables immediate access to Aktana’s synthesized, strategy-driven insights for all customers PHILADELPHIA — 2017 Veeva Global Commercial & Medical Summit — May 8, 2017 — Today Aktana announced its Veeva CRM MyInsights certification at the Veeva Global Commercial & Medical Summit in Philadelphia. With its Veeva CRM MyInsights certification, Aktana is able […]

Aktana’s Derek Choy Featured as an “Expert on Call” for PM360

September 7, 2016/Aktana/

If you’re a pharma marketer, few things are more alluring than big data and the potential payoff it holds. But as our VP of Product Derek Choy explains, data presented without context or clear direction will only take your time-strapped sales force so far. “In order for data investments to deliver real value, information by […]

Aktana Raises $17.5M to Fund Growing Decision Support Business in Life Sciences

June 8, 2016/Aktana/

New Capital Targets International Expansion and Continued Product Development SAN FRANCISCO, CA, June 8, 2016 – Aktana, the pioneer in decision support for global life science companies, today announced a $17.5 million financing led by Safeguard Scientifics, Inc. (NYSE: SFE), which will initially deploy up to $8.25 million. Existing investor Starfish Ventures and others are […]

Aktana Named a 2016 Cool Vendor in Life Science by Gartner

April 27, 2016/Aktana/

SAN FRANCISCO, CA – April 27, 2016 – Aktana, the pioneer in decision support for global life science companies, today announced that it has been named a “Cool Vendor” by Gartner Inc. based on the April 15, 2016 report entitled “Cool Vendors in Life Science, 2016” by analysts Michael Shanler and Stephen Davies. Aktana currently […]

Aktana Expands Executive Team to Accommodate Increasing Pharmaceutical Customer Demand for CRM Suggestions

February 11, 2016/Aktana/

New Appointees Bring Extensive Pharmaceutical SaaS Leadership to Support Aktana’s Growing Client Roster SAN FRANCISCO, CA –February 11, 2016 – Aktana, the pioneer in decision support for global life science sales teams, today announced the addition of two executives to the its leadership team. Jin Huang joins as Vice President of Engineering and is responsible for […]

Aktana Featured in PharmaVoice

January 11, 2016/Aktana/

In the face of change, we must adapt. That’s the conclusion reached by the leading life sciences industry publication PharmaVOICE in its feature article, “Sales Reps: A Changing Conversation,” which features Aktana CEO David Ehrlich. The article explores the rapid evolution of the pharmaceutical sales industry and outlines what reps can do to remain essential […]

Aktana to Present Session on the Intelligence Behind CRM Suggestions at the Veeva EU Commercial Summit

November 30, 2015/Aktana/

San Francisco, CA – November 30, 2015 – Aktana, the pioneer in decision support for global life science sales teams, announced today that it will be presenting a session, “Powering Veeva CRM Suggestions for Multi-Channel Success” on Thursday, December 3 at 2:55pm CET at the Veeva European Commercial Summit in Barcelona. Derek Choy, co-founder and […]