August 24, 2021/Aktana/

Real Chemistry and Aktana Partner to Combine Social and Claims Data with AI Insights to Drive Better Healthcare Provider Experiences with Life Sciences Companies Partnership pairs Aktana’s Contextual Intelligence Engine with Real Chemistry’s data and creative campaigns to enable dynamic, omnichannel engagement SAN FRANCISCO, Aug 24, 2021 (GLOBAL NEWSWIRE) – Real Chemistry, a global health […]

August 17, 2021/Aktana/

In Pharmaceutical Executive’s August Issue, Greg Carpenter of Sanofi and Aktana’s Derek Choy highlight how the ”people side” is pivotal in achieving AI adoption within your organization and share which approaches have been most successful in their partnership. Read the full article here.

July 21, 2021/Aktana/

Can AI bring humanity back to the customer experience? Clay Hausmann speaks to Grünenthal’s Florent Edouard about using AI to personalize HCP engagement and overcoming obstacles to digital transformation. Read the full article here.

July 1, 2021/Aktana/

Alan Kalton and Graham Rapier reveal the top 5 AI myths stalling your digital transformation journey. Read the full article for MedAdNews here.

June 22, 2021/Aktana/

Alan Kalton speaks to the Medicine Maker about how different size pharma organizations are handling AI adoption and why using AI to improve the patient experience is a golden opportunity that can’t be missed. Read the full article here.

June 10, 2021/Aktana/

The pandemic introduced new ways of working—and new customer expectations. With many HCPs oversaturated with digital marketing, AI-enabled optimization offers a proven path to personalization. Alan Kalton shares advice for upping your digital game. Read the full article here.

May 26, 2021/Aktana/

One of the UK’s most influential women in tech, Bingqian Gao, will build advanced analytics center of excellence to improve omnichannel customer experience in a digital-first world SAN FRANCISCO, May 26, 2021 (GLOBAL NEWSWIRE) — Aktana, the global leader in intelligent customer engagement for the life sciences industry, announced a strategic investment in its mission […]

May 11, 2021/Aktana/

After a year of necessity-driven digital transformation, pharma is set to enter its greatest era of personalization and efficiency yet. Annika Hibbits of Novartis joins Aktana’s James Anderson and Bruce Carlson to share their biggest lessons learned from the pandemic with Healthcare Sales & Marketing Magazine. Read the full article here.

May 6, 2021/Aktana/

Alan Kalton & Graham Rapier talk through the Top 5 AI Myths getting in the way of your digital transformation efforts. Read the full article here.

April 20, 2021/Aktana/

As virtual engagements become a fixture of the new omnichannel commercial model, how can pharma improve its approach? Aktana’s Emanuele Triggiano writes about the importance of message continuity, relevance and how companies can use AI to achieve both for PM360 Magazine. Read the full article here.