If you’re a pharma marketer, few things are more alluring than big data and the potential payoff it holds. But as our VP of Product Derek Choy explains, data presented without context or clear direction will only take your time-strapped sales force so far. “In order for data investments to deliver real value, information by […]
New Capital Targets International Expansion and Continued Product Development SAN FRANCISCO, CA, June 8, 2016 – Aktana, the pioneer in decision support for global life science companies, today announced a $17.5 million financing led by Safeguard Scientifics, Inc. (NYSE: SFE), which will initially deploy up to $8.25 million. Existing investor Starfish Ventures and others are […]
SAN FRANCISCO, CA – April 27, 2016 – Aktana, the pioneer in decision support for global life science companies, today announced that it has been named a “Cool Vendor” by Gartner Inc. based on the April 15, 2016 report entitled “Cool Vendors in Life Science, 2016” by analysts Michael Shanler and Stephen Davies. Aktana currently […]
Aktana Expands Executive Team to Accommodate Increasing Pharmaceutical Customer Demand for CRM Suggestions
New Appointees Bring Extensive Pharmaceutical SaaS Leadership to Support Aktana’s Growing Client Roster SAN FRANCISCO, CA –February 11, 2016 – Aktana, the pioneer in decision support for global life science sales teams, today announced the addition of two executives to the its leadership team. Jin Huang joins as Vice President of Engineering and is responsible for […]
In the face of change, we must adapt. That’s the conclusion reached by the leading life sciences industry publication PharmaVOICE in its feature article, “Sales Reps: A Changing Conversation,” which features Aktana CEO David Ehrlich. The article explores the rapid evolution of the pharmaceutical sales industry and outlines what reps can do to remain essential […]
Aktana to Present Session on the Intelligence Behind CRM Suggestions at the Veeva EU Commercial Summit
San Francisco, CA – November 30, 2015 – Aktana, the pioneer in decision support for global life science sales teams, announced today that it will be presenting a session, “Powering Veeva CRM Suggestions for Multi-Channel Success” on Thursday, December 3 at 2:55pm CET at the Veeva European Commercial Summit in Barcelona. Derek Choy, co-founder and […]
From Pharmaceutical Commerce New advisory capability for field reps will be built into Veeva’s CRM – At Veeva’s Commercial Excellence Summit (Philadelphia; June 10-11), Veeva Systems gave its clients reviews and previews of new IT capabilities being built into its offerings, which now range from customer relationship management (CRM) for sales reps to enterprise-level document-management, master-data management […]
Aktana increases deployment speed and depth of insight with VConnector 2.0 for Veeva CRM Suggestions
SAN FRANCISCO and PHILADELPHIA – Aktana, a pioneer in decision support for global life science sales teams, today introduced its VConnector 2.0 for delivering Aktana’s suggestions and insights to field sales reps using Veeva System’s newly announced ‘Veeva CRM Suggestions.’ With VConnector 2.0, Aktana customers can more easily put data-driven insights at the fingertips of sales […]
Aktana partners with Veeva Systems to integrate sales force effectiveness and multichannel engagement
SAN FRANCISCO, CA – Aktana, a leader in decision support for global life science sales teams, today announced its status as a Veeva Web Approved Technology Partner, making its proprietary Decision Support Engine more easily available to Veeva CRM customers. The integration offers powerful new tools to life science companies for improving the execution of multichannel customer engagement strategies and overall sales force performance.
No surprise that the head-to-head competition in salesforce automation between Veeva (Pleasanton, CA) and Cegedim Relationship Management (Bedminster, NJ)—now a business unit of IMS Health—has continued into 2015.