Aktana Decision Support
Bring true personalization to your customer engagement efforts.
Aktana Decision Support is a suite of products that uses AI to help life sciences commercial teams make data-driven decisions for more effective, personalized customer engagement. Rather than set and deploy strategies at discrete times throughout the year, brand teams can develop agile go-to-market strategies that adapt and improve over time. With every new data point, Aktana Decision Support intelligently guides sales and marketing teams to coordinate a better experience for customers across channels.
Create a personalized and consistent experience for each customer, delivering only what’s relevant, and when, through their preferred channel.
Unite digital channels, data purchases, and analytics capabilities to increase utilization and return on investment (ROI).
Increase revenue by helping commercial teams make the most of their time for the biggest business impact.
“We’re delivering customer-specific next steps instead of handing reps a big set of data and asking them to figure out how to run the business.”
Integrates into your existing workflows, technology, and data infrastructure to deliver a streamlined experience and amplify the value of your essential tools.
Uses proprietary AI to strengthen customer relationships, maximize user adoption, and incorporate third-party analytic models into the decision-making process.
Starts with existing brand strategy and facilitates iterative improvement, allowing brand teams to continuously learn and enhance strategy and execution, while accounting for evolving conditions.