Configure the Engine

Every brand has a unique set of priorities, and Aktana’s Decision Support Engine can be configured to address them all. Whether it’s helping reps better execute against call plans, coordinating the timing and content of multichannel activity or guiding responses when formulary changes arise, Aktana has the flexibility to manage the full range of use cases that Sales and Marketing encounter.

Translate strategy into action

Aktana begins by codifying your unique brand strategy, ensuring that existing marketing plans—segmented by product, life-cycle or individual rep—can be executed straight away.

Evaluate any data source

Aktana analyzes brand strategy, market data and insights, cross-channel activity and HCP preference to ensure every suggestion advances the customer journey in a cohesive way.

Capture behavior of top performers

We interview your top-performing reps to find out what data they analyze and how it affects the decisions they make, then incorporate their best practices to help all reps rise to the top.

Consider the rep’s full decision scope

In real life, context matters. Aktana comprehensively evaluates the priorities and constraints affecting a rep’s daily schedule—from call plans to HCP location to other team members’ activities—helping them make impactful decisions that take real-world complexities into account.

Empower Sales Reps

Once the strategic plan is in place, Aktana delivers straightforward suggestions and insights directly to the rep’s CRM. Armed with data-driven direction, reps engage in impactful dialogues with the HCPs they detail, helping time-strapped physicians stay abreast of new pharmaceutical developments and offering patients the best course of treatment.

Suggestions: Moment-to-moment guidance

Informed by every data source, suggestions consider all possibilities and suggest a specific, prioritized short list of actions with supporting rationales.

SUGGESTION DISPLAYED WITHIN VEEVA CRM
SUGGESTION DISPLAYED WITHIN VEEVA CRM
Insights: Only the most relevant information

Insights comb through the data and present just what is relevant when pre-call planning, synthesizing key information from every resource into one unified view

Insight displayed within Veeva CRM
Insight displayed within Veeva CRM
Prioritize actions for maximum impact

From marketing automation campaigns to patient-level data, Aktana’s Decision Support Engine considers suggestions triggered by every source, delivering a prioritized list of achievable suggestions that won’t overwhelm the rep.

SUGGESTION DISPLAYED WITHIN VEEVA CRM
SUGGESTION DISPLAYED WITHIN VEEVA CRM
Increase the quality of rep-HCP interactions

Through insights on matters such as script-writing dynamics, formulary coverage changes or patient trends, Aktana helps reps become more knowledgeable about each physician’s specific challenges and communication preferences.

Insight displayed within IMS CRM
Insight displayed within IMS CRM
Improve Call Plan Adherence

Aktana removes the complexity of redesigning schedules by incorporating targets, ideal pacing, geographic proximity, HCP availability and call history into algorithms that suggest optimal call decisions.

SUGGESTION DISPLAYED WITHIN VEEVA CRM
SUGGESTION DISPLAYED WITHIN VEEVA CRM
Respond swiftly to market-driven changes

Whether it’s a sudden drop in prescriptions or a new product launch, suggestions enable Marketing to proactively guide reps through periods of uncertainty and keep strategy changes top of mind.

Aktana configuration panel
Aktana configuration panel
Enhance multichannel coordination

With Aktana, reps can know when multichannel activity should impact their decisions and when to initiate alternate channel activity, such as approved email, on their own.

Email screen displayed within Veeva CRM
Email screen displayed within Veeva CRM
Improve Performance

By capturing valuable feedback and sharing it in clearly understood terms, Aktana enables organizations to connect actions with results and make improvements at both the macro and micro levels.

Collect Comprehensive Feedback

The Decision Support Engine learns from rep actions and feedback, revealing, for example, the constraints affecting specific HCPs or local market conditions not considered by Marketing. It also monitors how effectively a plan was executed and the impact it had across HCP segments.

Feedback screen displayed within Veeva CRM
Feedback screen displayed within Veeva CRM
Learn What Works

Aktana’s connected learning platform correlates rep actions and cross-channel activity with results, continuously analyzing behavior and eliminating the need to collect and normalize additional data sets.

Aktana Learning Scatterplot
Aktana Learning Scatterplot
Highlight strategy enhancements

Aktana delivers actionable suggestions about which configuration changes will lead to increased strategic impact. The engine’s transparent design makes it easy to modify rules and preview how corresponding suggestions will appear in the rep’s workflow, facilitating A/B testing and ongoing strategy improvement.

Aktana configuration panel
Aktana configuration panel
Integrate with Ease

We’ve made it a priority to leverage existing tools and workflows, adapting to our users instead of making them adapt to us. Through effortless integration with your CRM, marketing automation software and other data investments, Aktana shares its predictive strength and accuracy with every tool in your arsenal.

Out-of-the-box Configurations

Aktana comes with prebuilt connectors for major CRMs and data providers, and can be easily configured to ingest any additional data sources you may want to utilize.

Streamlined Learning Curve

With Aktana, suggestions and insights are displayed within the rep’s existing mobile and desktop CRM workflows, thus minimizing configuration, integration, maintenance and training efforts.

Learn more about the technology that propels our product.