Contextual Intelligence: What it is and Why it Matters

From industry pubs to internal strategy discussions, it’s hard to remember a time when AI didn’t dominate the conversation. Whether the focus is on driving HCP engagement, predicting next-best actions or unlocking the full potential of data investments, the message to commercial teams is clear: AI is here to stay, and if you don’t already […]

Keeping Up with AI: 6 Trends Transforming Commercial Life Sciences in 2020

As a new decade begins, we’re on the cusp of a full-scale transformation in life sciences. As mentioned in Gartner’s recent report, Predicts 2020: Life Science CIOs Must Digitalize for Business Growth, “AI (artificial intelligence) is one of the most powerful, transformational technologies to enable new business models, customer experiences, service offerings, and business ecosystems across multiple industries.” That transformation is underway in the way life sciences companies manage their commercial operations.

Bayer and Aktana at VECMS: Creating the Customer-Centered Commercial Model with Intelligent Engagement

This year’s European Veeva Commercial and Medical Summit welcomed more than 1,300 professionals from the life sciences industry in Barcelona. At the event, Gerhard Arnhofer, VP, Head of Integrated Multichannel Marketing at Bayer, and David Ehrlich, CEO of Aktana, presented how Bayer is partnering with Aktana to incorporate AI across commercial operations to create greater […]

Compensating the AI-Directed Sales Force

It’s a topic that will only become more pressing as artificial intelligence (AI) solidifies its status as a “must-have” tool for sales teams across industries. From financial services to life sciences, companies are working to not only define new compensation structures, but also overcome operational hurdles and drive internal adoption. These trends mean reps may […]

Intelligent Engagement in the LatAm Market: Q&A with Eduardo Alonso, Aktana Head of Customer Success

The Veeva Commercial Summit in Sao Paulo is right around the corner, and we’re getting ready by sitting down with one of the newest members of our customer success team, Eduardo Alonso. With 21 years experience working at major pharmaceutical companies and consulting firms in Brazil, Eduardo has a wealth of insight about the current […]

The Democratization of Machine Learning in Commercial Life Sciences

Machine learning is easily one of the most heavily discussed buzzwords within life sciences in the past few years. Defined as a process where large amounts of data and algorithms give a machine the ability to learn how to perform tasks and identify patterns, it often gets a bad rap. Although there are clear benefits […]

The Essential Role of In-House Analytics

Across industries, innovators are finding ways to use data and analytics to be disruptive. This combination fuels the need for organizations to have advanced data capabilities in order to stay competitive. Many life sciences companies aim to meet this challenge by tapping the resources and expertise of their in-house analytics teams. However, these teams can […]

Novartis’s Intelligent “Personal Assistant” Facilitates More Meaningful HCP Interactions

Life sciences organizations are continuing to adopt digital technologies as the industry experiences a digital revolution. With the incredible amounts of data set to be captured in 2019, artificial intelligence (AI) and machine learning are changing the industry landscape. Novartis CEO Vas Narasimhan discusses in a recent article how strategic technology partnerships are enabling acceleration […]