Aktana Named a Leader and Star Performer in 2024 Life Sciences Next-Generation CEPs PEAK Matrix® by Everest Group. As the life sciences sector continues to evolve, achieving more meaningful engagements with customers is a must to stay competitive. Creating personalized experiences for healthcare professionals (HCPs) is often complex, requiring enterprises to integrate smoothly between their […]
Traditionally, field representatives have been the primary bridge between healthcare professionals (HCPs) and life sciences companies. However, with growing barriers to access and pressures to reduce costs, a new mindset is required that is focused on segment-level journeys and HCP-specific strategies. While strides have been made in personalizing physician and patient interactions over recent years, […]
This blog post is an extension of our recent webinar discussion: “Continuous Improvement with AI: Connecting Customer Engagement Strategies to Impact,” part of our 6-part Omnichannel Innovation Webinar Series. In today’s rapidly evolving life sciences landscape, sustaining true omnichannel engagement has become increasingly challenging. Many teams struggle to maintain the momentum required to keep these […]
This blog post is an extension of our recent webinar discussion: “Amplifying Field Engagement: Aktana’s Latest UX and AI Breakthroughs,” part of our 6-part Omnichannel Innovation Webinar Series. It is a major technology milestone to effectively deploy an Next Best Action (NBA) program. NBA is a nexus that connects strategy to execution. But once deployed, […]
This blog post is an extension of our recent webinar discussion: “Leveraging Advanced Techniques to Automate NBA: An Introduction to Aktana’s Tactic Genie and Content AI”, part of our 6-part Omnichannel Innovation Webinar Series. What we see today with many standard NBA deployments Aktana has deployed over 1000 Next Best Action (NBA) programs around the world, […]
In recent years, the Life Sciences industry has heavily focused on Next Best Action (NBA). But is this enough to deliver impactful results now and in the future? Hear industry pioneer, Aktana Co-Founder Derek Choy, share his take on why NBA technology alone is not enough in 2024 and beyond to achieve successful HCP engagement […]
A discussion between Dr. Adil Ajuied and Jonny Rawlinson from Aktana The seismic shifts brought about by the COVID-19 pandemic have reshaped the landscape of healthcare, prompting a reevaluation of the relationships between surgeons and medical device representatives. In this blog, we delve into a surgeon’s perspective on these changes and explore the ways AI […]
With current economic pressures and tightening market conditions for pharmaceutical companies, it is more important than ever to arm sales and marketing teams with Next Best Action (NBA) solutions to streamline their engagement with healthcare professionals (HCPs). But what does “best” really mean? Today’s Trends: Data Evolution and the Demand for Personalized Engagement We are […]
Only 52% of surveyed pharma executives say they are successfully optimizing engagement across HCP touchpoints, yet 98% say that it’s important to create and implement an omnichannel strategy. What can we learn from the 52% about how to successfully integrate Next Best Action (NBA) programs in omnichannel strategies? Alan Kalton, Senior Vice President, Global Sales […]
3-part Podcast Series Presented by Eularis with Industry Experts Artificial Intelligence is evolving from being an important strategic investment to a must-have at scale today for pharmaceutical companies. More specifically, much of the pharmaceutical industry is introducing artificial intelligence powered next best action (NBA) to drive proactive business intelligence into commercial execution. NBA, also known […]
