With current economic pressures and tightening market conditions for pharmaceutical companies, it is more important than ever to arm sales and marketing teams with Next Best Action (NBA) solutions to streamline their engagement with healthcare professionals (HCPs). But what does “best” really mean? Today’s Trends: Data Evolution and the Demand for Personalized Engagement We are […]
Almirall LLC, a global biopharmaceutical company focused on skin health, was founded in Barcelona, Spain, in 1943 and today has offices in 21 countries including the U.S. Its innovative medicines are prescribed for a range of dermatology therapeutic areas, including actinic keratosis, acne, psoriasis, and atopic dermatitis. While an innovator in medicines for the skin, […]
It’s a topic that will only become more pressing as artificial intelligence (AI) solidifies its status as a “must-have” tool for sales teams across industries. From financial services to life sciences, companies are working to not only define new compensation structures, but also overcome operational hurdles and drive internal adoption. These trends mean reps may […]
The demand for AI-driven personalization and cohesive experiences across channels is prompting a change in go-to-market execution. Healthcare providers (HCPs) are demanding a more connected experience. It’s important, now more than ever, for commercial teams to shift away from the traditional annual, cycle-driven execution model to more a more frequent, agile approach. This will help […]
Meeting the expectations of healthcare providers (HCPs) should be obvious, but often this sentiment is easier said than done, especially in the life sciences industry. The complex landscape of this market in Japan makes this task even more challenging, filled with complicated regulations, contracts, and various stakeholders. How can we ensure our reps are providing […]
Driven by customer success and innovation, Aktana introduces major product enhancements multiple times a year based on customer input, advancements in technology and data sciences, and industry changes. The latest enhancements to Aktana Decision Support center around improving control and visibility for customers, punctuated with a new integration with Salesforce Marketing Cloud.
When it comes to making suggestions to sales reps, there’s a lot to consider in order to ensure the right suggestions are generated for the right rep. For example, it’s not enough just to consider a rep’s call plan for engaging with providers; suggestions should also adapt based on events, market data and the brand’s […]
Convincing someone to adopt something new is never easy. Now imagine you are trying to get pharma field sales reps to use software that guides them to act in accordance with headquarter-driven priorities. Impossible? Here at Aktana, we believe we have cracked the code to field sales team engagement. We find that reps using Aktana’s […]