For the first time, brand, commercial and medical leaders can identify critical connections between omnichannel strategies and regional brand performance. Strategy Console provides a personalized view of the specific KPIs that matter most to your Next Best Action strategies through a unified and real-time view of WHY and HOW things need to change.
Leaders can drive accountability with clarity on ownership of next steps and execution. Through AI-driven “nudges” and other notifications, district and team managers can be alerted to underperforming tactics and immediately make adjustments to refine and improve.
Prescriptive, AI-guided visibility and recommendations create clear calls to action (CTAs) that help drive improved rep/MSL behavior and HCP reach.
Measure and set targets across channels, brands and teams, then generate tactics that drive increases in cycle plan attainment.
Using your own segmentation or Aktana’s monthly Customer Journey Segmentation model, create flows designed to progress your HCP’s up the adoption ladder.
Increase or maintain market share across a variety of metrics like TRx, NBRx, NRx, and specify targets that match where you are in the product lifecycle.