Sowing the Seeds for Digital Transformation with Francesca Wuttke In Episode 12 of Contextual Intelligence, we interview Francesca Wuttke, Chief Digital Officer at Almirall. With an impressive background that includes earning her Ph.D. in Pharmacology, starting and running a biotech consultancy, and holding global strategy roles at Novartis and MSD, Francesca has seen and studied […]

Decision Intelligence and Data Storytelling  with Ganes Kesari In episode 11 of Contextual Intelligence, we interview Ganes Kesari, Chief Decision Scientist and co-founder of Gramener, which uses the power of storytelling to help businesses make smarter, data-driven decisions. In addition to shaping the vision at Gramener, the Forbes contributor and TedX speaker advises CIOs on […]

Putting Customer-Centricity into Practice  with Grünenthal’s Florent Edouard In episode 10 of Contextual Intelligence, we interview Florent Edouard, Global Head of Commercial Excellence at Grünenthal. For the last 3 years, Florent has been reimagining the organization’s commercial model and cultivating a culture that’s relentlessly patient-focused and not afraid of change. Before that, he spent 12 […]

In our last blog, we introduced you to Contextual Intelligence, a specific blend of advanced technologies—like business logic, machine learning and xAI—and human insight that enables life sciences teams to personalize the customer journey and create more meaningful partnerships with HCPs.  Today, we’re talking about relevance—the factor that determines whether brand interactions are engaged with […]

From industry pubs to internal strategy discussions, it’s hard to remember a time when AI didn’t dominate the conversation. Whether the focus is on driving HCP engagement, predicting next-best actions or unlocking the full potential of data investments, the message to commercial teams is clear: AI is here to stay, and if you don’t already […]