Almirall LLC, a global biopharmaceutical company focused on skin health, was founded in Barcelona, Spain, in 1943 and today has offices in 21 countries including the U.S. Its innovative medicines are prescribed for a range of dermatology therapeutic areas, including actinic keratosis, acne, psoriasis, and atopic dermatitis. While an innovator in medicines for the skin, […]

Shaping Your Data Science Strategy with Youssef Idelcaid In Episode 15 of Contextual Intelligence, we interview Youssef Idelcaid, the senior director of data science for Commercial, Medical and Government Affairs at Genentech. Before Genentech, Youssef spent the last decade driving AI and digital projects at L’Oreal and Levi Strauss. Now, he’s leveraging his experience from […]

The first time we plug into our clients’ CRM and marketing automation systems, many metaphorically cross their fingers. “Our customers are afraid we’ll go back and say, ‘you have nothing to work with,’” says Aktana’s Product Director Rakan Sleiman in a NEXT Normal March 2022 expert roundtable tackling misconceptions around implementing omnichannel AI. “The reality […]

Ask An HCP: A Candid Conversation with Dr. Wael Barsoum We’ve had many conversations on this podcast about how technology can improve the way life sciences companies support HCPs. But we’ve never had the opportunity to get the story straight from the source—until today. In Episode 14 of Contextual Intelligence, we interview Dr. Wael Barsoum—a […]

Are We There Yet? Reaching “True” Omnichannel with Deborah Cava In Episode 13 of Contextual Intelligence, we interview Deborah Cava, U.S. Oncology Portfolio Strategy Marketing Director at Merck—the company she’s called home for her entire 32-year career. From the field sales arms race of the 90s to the industry’s current obsession with omnichannel, Deb has […]

Sowing the Seeds for Digital Transformation with Francesca Wuttke In Episode 12 of Contextual Intelligence, we interview Francesca Wuttke, Chief Digital Officer at Almirall. With an impressive background that includes earning her Ph.D. in Pharmacology, starting and running a biotech consultancy, and holding global strategy roles at Novartis and MSD, Francesca has seen and studied […]

Decision Intelligence and Data Storytelling  with Ganes Kesari In episode 11 of Contextual Intelligence, we interview Ganes Kesari, Chief Decision Scientist and co-founder of Gramener, which uses the power of storytelling to help businesses make smarter, data-driven decisions. In addition to shaping the vision at Gramener, the Forbes contributor and TedX speaker advises CIOs on […]

Putting Customer-Centricity into Practice  with Grünenthal’s Florent Edouard In episode 10 of Contextual Intelligence, we interview Florent Edouard, Global Head of Commercial Excellence at Grünenthal. For the last 3 years, Florent has been reimagining the organization’s commercial model and cultivating a culture that’s relentlessly patient-focused and not afraid of change. Before that, he spent 12 […]

In our last blog, we introduced you to Contextual Intelligence, a specific blend of advanced technologies—like business logic, machine learning and xAI—and human insight that enables life sciences teams to personalize the customer journey and create more meaningful partnerships with HCPs.  Today, we’re talking about relevance—the factor that determines whether brand interactions are engaged with […]

From industry pubs to internal strategy discussions, it’s hard to remember a time when AI didn’t dominate the conversation. Whether the focus is on driving HCP engagement, predicting next-best actions or unlocking the full potential of data investments, the message to commercial teams is clear: AI is here to stay, and if you don’t already […]