With current economic pressures and tightening market conditions for pharmaceutical companies, it is more important than ever to arm sales and marketing teams with Next Best Action (NBA) solutions to streamline their engagement with healthcare professionals (HCPs). But what does “best” really mean? Today’s Trends: Data Evolution and the Demand for Personalized Engagement We are […]
Only 52% of surveyed pharma executives say they are successfully optimizing engagement across HCP touchpoints, yet 98% say that it’s important to create and implement an omnichannel strategy. What can we learn from the 52% about how to successfully integrate Next Best Action (NBA) programs in omnichannel strategies? Alan Kalton, Senior Vice President, Global Sales […]
What is the state of AI in Pharma commercial operations? What is the biggest hurdle to getting meaningful impact and value from AI in Pharma today? Listen in to Aktana CEO David Erhlich share his industry knowledge on those questions in the “AI in Business Podcast” presented by Emerj Founder Daniel Faggella, whose top-rated podcast […]
3-part Podcast Series Presented by Eularis with Industry Experts Artificial Intelligence is evolving from being an important strategic investment to a must-have at scale today for pharmaceutical companies. More specifically, much of the pharmaceutical industry is introducing artificial intelligence powered next best action (NBA) to drive proactive business intelligence into commercial execution. NBA, also known […]
Almirall LLC, a global biopharmaceutical company focused on skin health, was founded in Barcelona, Spain, in 1943 and today has offices in 21 countries including the U.S. Its innovative medicines are prescribed for a range of dermatology therapeutic areas, including actinic keratosis, acne, psoriasis, and atopic dermatitis. While an innovator in medicines for the skin, […]
Shaping Your Data Science Strategy with Youssef Idelcaid In Episode 15 of Contextual Intelligence, we interview Youssef Idelcaid, the senior director of data science for Commercial, Medical and Government Affairs at Genentech. Before Genentech, Youssef spent the last decade driving AI and digital projects at L’Oreal and Levi Strauss. Now, he’s leveraging his experience from […]
The first time we plug into our clients’ CRM and marketing automation systems, many metaphorically cross their fingers. “Our customers are afraid we’ll go back and say, ‘you have nothing to work with,’” says Aktana’s Product Director Rakan Sleiman in a NEXT Normal March 2022 expert roundtable tackling misconceptions around implementing omnichannel AI. “The reality […]
Ask An HCP: A Candid Conversation with Dr. Wael Barsoum We’ve had many conversations on this podcast about how technology can improve the way life sciences companies support HCPs. But we’ve never had the opportunity to get the story straight from the source—until today. In Episode 14 of Contextual Intelligence, we interview Dr. Wael Barsoum—a […]
Are We There Yet? Reaching “True” Omnichannel with Deborah Cava In Episode 13 of Contextual Intelligence, we interview Deborah Cava, U.S. Oncology Portfolio Strategy Marketing Director at Merck—the company she’s called home for her entire 32-year career. From the field sales arms race of the 90s to the industry’s current obsession with omnichannel, Deb has […]
Sowing the Seeds for Digital Transformation with Francesca Wuttke In Episode 12 of Contextual Intelligence, we interview Francesca Wuttke, Chief Digital Officer at Almirall. With an impressive background that includes earning her Ph.D. in Pharmacology, starting and running a biotech consultancy, and holding global strategy roles at Novartis and MSD, Francesca has seen and studied […]