This blog post is an extension of our recent webinar discussion: “Continuous Improvement with AI: Connecting Customer Engagement Strategies to Impact,” part of our 6-part Omnichannel Innovation Webinar Series. In today’s rapidly evolving life sciences landscape, sustaining true omnichannel engagement has become increasingly challenging. Many teams struggle to maintain the momentum required to keep these […]
This blog post is an extension of our recent webinar discussion: “Amplifying Field Engagement: Aktana’s Latest UX and AI Breakthroughs,” part of our 6-part Omnichannel Innovation Webinar Series. It is a major technology milestone to effectively deploy an Next Best Action (NBA) program. NBA is a nexus that connects strategy to execution. But once deployed, […]
This blog post is an extension of our recent webinar discussion: “Leveraging Advanced Techniques to Automate NBA: An Introduction to Aktana’s Tactic Genie and Content AI”, part of our 6-part Omnichannel Innovation Webinar Series. What we see today with many standard NBA deployments Aktana has deployed over 1000 Next Best Action (NBA) programs around the world, […]
In recent years, the Life Sciences industry has heavily focused on Next Best Action (NBA). But is this enough to deliver impactful results now and in the future? Hear industry pioneer, Aktana Co-Founder Derek Choy, share his take on why NBA technology alone is not enough in 2024 and beyond to achieve successful HCP engagement […]
A discussion between Dr. Adil Ajuied and Jonny Rawlinson from Aktana The seismic shifts brought about by the COVID-19 pandemic have reshaped the landscape of healthcare, prompting a reevaluation of the relationships between surgeons and medical device representatives. In this blog, we delve into a surgeon’s perspective on these changes and explore the ways AI […]
With current economic pressures and tightening market conditions for pharmaceutical companies, it is more important than ever to arm sales and marketing teams with Next Best Action (NBA) solutions to streamline their engagement with healthcare professionals (HCPs). But what does “best” really mean? Today’s Trends: Data Evolution and the Demand for Personalized Engagement We are […]
Only 52% of surveyed pharma executives say they are successfully optimizing engagement across HCP touchpoints, yet 98% say that it’s important to create and implement an omnichannel strategy. What can we learn from the 52% about how to successfully integrate Next Best Action (NBA) programs in omnichannel strategies? Alan Kalton, Senior Vice President, Global Sales […]
3-part Podcast Series Presented by Eularis with Industry Experts Artificial Intelligence is evolving from being an important strategic investment to a must-have at scale today for pharmaceutical companies. More specifically, much of the pharmaceutical industry is introducing artificial intelligence powered next best action (NBA) to drive proactive business intelligence into commercial execution. NBA, also known […]
After navigating unprecedented disruption and adapting go-to-market actions, expectations for customer interactions have fundamentally changed. Companies must be more intelligent and strategic than ever in customer engagement. How are leaders gaining an edge? Machine learning and artificial intelligence are becoming linchpin programs in commercial operations. As AI continues to mature, the utilization of machine learning […]
Aktana achieved recognition with its second consecutive inclusion as a vendor in the category of Life Science Personalization Engine in the 2022 Gartner® Hype Cycle™ for Life Science Commercial Operations. Introduced in the 2021 report, the Life Science Personalization Engine category reflects the industry’s digital acceleration and shift toward more customer-centric engagement strategies as a […]