By Mike Weber Healthcare providers (HCPs) have never been “easy” to reach. But today—between the deluge of communication in digital channels, the increasingly complex landscape of therapies and treatment protocols, and the expectation for highly personalized interactions in all aspects of consumer life—the bar for what merits HCP attention is higher than ever. If brands […]

Are We There Yet? Reaching “True” Omnichannel with Deborah Cava In Episode 13 of Contextual Intelligence, we interview Deborah Cava, U.S. Oncology Portfolio Strategy Marketing Director at Merck—the company she’s called home for her entire 32-year career. From the field sales arms race of the 90s to the industry’s current obsession with omnichannel, Deb has […]

Sowing the Seeds for Digital Transformation with Francesca Wuttke In Episode 12 of Contextual Intelligence, we interview Francesca Wuttke, Chief Digital Officer at Almirall. With an impressive background that includes earning her Ph.D. in Pharmacology, starting and running a biotech consultancy, and holding global strategy roles at Novartis and MSD, Francesca has seen and studied […]

Decision Intelligence and Data Storytelling  with Ganes Kesari In episode 11 of Contextual Intelligence, we interview Ganes Kesari, Chief Decision Scientist and co-founder of Gramener, which uses the power of storytelling to help businesses make smarter, data-driven decisions. In addition to shaping the vision at Gramener, the Forbes contributor and TedX speaker advises CIOs on […]

By Toni Cejas Aktana presents a three-part series focused on dispelling common AI misconceptions and how to engineer success that scales. In Part 3, we analyze past implementations to outline the key characteristics of every successful project. Catch up on Part 1 and Part 2 of our series here. Artificial Intelligence (AI) is becoming one […]

Alan Kalton and Graham Rapier Aktana presents a three-part series focused on dispelling common AI misconceptions and how to engineer success that scales. In Part 2, we discuss the myths surrounding costs of a global AI implementation, job replacement and the ideal time to scale up your efforts. It isn’t a lack of interest causing […]

Alan Kalton and Graham Rapier Aktana presents a three-part series focused on dispelling common misconceptions about AI scalability and how to engineer success after the pilot phase. In Part 1, we discuss the myths surrounding localization and foundational data requirements. Interest in Artificial Intelligence (AI) technology in commercial life sciences surged during the period of […]

Putting Customer-Centricity into Practice  with Grünenthal’s Florent Edouard In episode 10 of Contextual Intelligence, we interview Florent Edouard, Global Head of Commercial Excellence at Grünenthal. For the last 3 years, Florent has been reimagining the organization’s commercial model and cultivating a culture that’s relentlessly patient-focused and not afraid of change. Before that, he spent 12 […]

In our last blog, we introduced you to Contextual Intelligence, a specific blend of advanced technologies—like business logic, machine learning and xAI—and human insight that enables life sciences teams to personalize the customer journey and create more meaningful partnerships with HCPs.  Today, we’re talking about relevance—the factor that determines whether brand interactions are engaged with […]

From industry pubs to internal strategy discussions, it’s hard to remember a time when AI didn’t dominate the conversation. Whether the focus is on driving HCP engagement, predicting next-best actions or unlocking the full potential of data investments, the message to commercial teams is clear: AI is here to stay, and if you don’t already […]