Giving SALES the right insights, at the right moment, to do what they do best.
Providing MARKETING with visibility and control to manage campaigns that physicians will value.
Aktana equips life science companies with the decision support technology to quickly evaluate mountains of data, extracting only what’s relevant and valuable at the time of decision. With brand strategy as a starting point, Aktana analyzes market data, channel activity and HCP preference to provide life science companies with the insights, clarity and guidance to deliver the right information at the right time to physicians and their patients. In fact, nearly half of the world's top-20 pharmaceutical companies rely on Aktana to put complex data into context, coordinate channel activity and improve sales effectiveness by up to 30 percent.
Aktana’s newest release enables pharmaceutical marketing and sales teams to significantly optimize execution of brand strategies
Advanced new capabilities like targeting and message sequence optimization improve rep engagement with HCPs and alignment across channels San Francisco – October 17, 2017 – Aktana, the pioneer in decision support for global life science companies, today announced the latest release of its cloud-based platform with a number of innovative features designed to help brand […]