Giving sales the right insights, at the right moment, to do what they do best.
Providing marketing with visibility and control to manage campaigns that physicians will value.
Aktana equips life science companies with the decision support technology to quickly evaluate mountains of data, extracting only what’s relevant and valuable at the time of decision. With brand strategy as a starting point, Aktana analyzes market data, channel activity and HCP preference to provide life science companies with the insights, clarity and guidance to deliver the right information at the right time to physicians and their patients. In fact, more than half of the world's top-20 pharmaceutical companies rely on Aktana to put complex data into context, coordinate channel activity and improve sales effectiveness by up to 30 percent.
New team members bring expertise across analytics, artificial intelligence, global SaaS operations and customer success from time spent at Salesforce, IBM, PayPal and Oracle SAN FRANCISCO–(BUSINESS WIRE)–Today, Aktana, the pioneer in intelligent engagement for global life sciences companies, announced it has added experienced executives with significant scientific, product development, operational, and organizational expertise to its management […]