Giving SALES the right insights, at the right moment, to do what they do best.
Providing MARKETING with visibility and control to manage campaigns that physicians will value.
Aktana equips life science companies with the decision support technology to quickly evaluate mountains of data, extracting only what’s relevant and valuable at the time of decision. With brand strategy as a starting point, Aktana analyzes market data, channel activity and HCP preference to provide life science companies with the insights, clarity and guidance to deliver the right information at the right time to physicians and their patients. In fact, nearly half of the world's top-20 pharmaceutical companies rely on Aktana to put complex data into context, coordinate channel activity and improve sales effectiveness by up to 30 percent.
How does Aktana manage to address the needs of a diverse customer base in disparate markets—without building custom products? We’re sitting down with Bob Flint, the principal engineer for Aktana’s Decision Support Engine (DSE), to discuss the importance of configurability and explore how one flexible platform can address the needs of pharmaceutical companies around the […]