Giving SALES the right insights, at the right moment, to do what they do best.
Providing MARKETING with visibility and control to manage campaigns that physicians will value.
Aktana equips life science companies with the decision support technology to quickly evaluate mountains of data, extracting only what’s relevant and valuable at the time of decision. With brand strategy as a starting point, Aktana analyzes market data, channel activity and HCP preference to provide life science companies with the insights, clarity and guidance to deliver the right information at the right time to physicians and their patients. In fact, nearly half of the world's top-20 pharmaceutical companies rely on Aktana to put complex data into context, coordinate channel activity and improve sales effectiveness by up to 30 percent.
On the surface, it’s a pretty simple question: How do physicians want to be contacted by pharmaceutical companies? But as any pharma marketer knows, determining the ideal multichannel marketing mix is often anything but simple. QuintilesIMS explores this challenge of striking the right balance between digital contact and face-to-face detailing in their whitepaper, Channel Preference […]