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This is Intelligent Customer Engagement

Using embedded artificial intelligence refined by real‑time human insight, Aktana gives life sciences commercial teams the information they need to improve the customer experience.

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Knowledge when it's needed.

Committed to inspiring better patient care, Aktana's AI helps life sciences companies build stronger relationships with healthcare providers by ensuring every interaction is tailored to individual needs and preferences.

Aktana’s AI-driven next-best-action platform integrates with every data source and major player in your commercial tech stack, transforming mountains of data into clear recommendations delivered into existing workflows. By embedding intelligence throughout the entire omnichannel ecosystem, Aktana makes every customer journey feel like a continuous conversation—seamless, well-timed and always relevant.

Today, more than half of the top-20 global pharmaceutical companies use Aktana’s AI-enabled Contextual Intelligence Engine to coordinate and optimize personalized omnichannel engagement at scale.

Our Customers

More than half of the top 20 global life sciences companies rely on Aktana for intelligent customer engagement, with over 300 brands around the world live today.

EMD Serono
LEO
Merck
Boehringer Ingelheim
Biogen
GSK
Novartis
Bayer
Janssen
MSD
UCB
Pfizer
Novo Nordisk
EliLilly

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Organizational Implications for Closing the Marketing Loop

What happens when you finally close the marketing loop, and how do you get there? by Toni Cejas The marketing strategies that life sciences organizations employ progress and mature over time based on the way they understand their customers’ needs. What often starts as best-guess tactics becomes more finely tuned as client insights and data […]

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