Giving sales the right insights, at the right moment, to do what they do best.
Providing marketing with visibility and control to manage campaigns that physicians will value.
Aktana equips life science companies with the decision support technology to quickly evaluate mountains of data, extracting only what’s relevant and valuable at the time of decision. With brand strategy as a starting point, Aktana analyzes market data, channel activity and HCP preference to provide life science companies with the insights, clarity and guidance to deliver the right information at the right time to physicians and their patients. In fact, nearly half of the world's top-20 pharmaceutical companies rely on Aktana to put complex data into context, coordinate channel activity and improve sales effectiveness by up to 30 percent.
Going to Market Smarter: Aktana and Pfizer Share Real-world Application of AI at Veeva Commercial and Medical Summit
The Veeva Commercial and Medical Summit hosted commercial leaders from across the life sciences industry this past week. Abuzz with talk of artificial intelligence (AI) and its potential to transform how life sciences companies engage with healthcare professionals, attendees sought to understand how to make this a reality in their organizations.