Better care starts with better information

通过使用数据驱动的建议和洞察,Aktana辅助了生命科学行业中的营销团队,为医生提供更有价值的服务与学术资讯。

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Knowledge when it's needed.

Aktana为生命科学公司配备战略决策的支持技术,从不计其数的数据中,快速分析出与决策相关并且有价值的信息。以品牌策略作为原点,Aktana通过分析市场数据,渠道活动,以及HCP的喜好与倾向性等,提供具有洞察力,格局观,指导性的指南。并在正确的时间,为医生及患者提供确切的信息。实际上,有近一半世界排名前20的制药公司通过Aktana,发现错综复杂数据的关联性,协调各个渠道的运行,提高销售效率达30%。

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Four AI trends making commercial life sciences smarter in 2019

Artificial intelligence (AI) has already proved to be useful when it comes to life sciences R&D, starting to fruitfully aid in plumbing the vast depths of discovery, clinical, and real-world data. However, the benefits of AI are now making themselves known on the business side of the life sciences industry, enabling commercial teams to better understand and address the needs of the healthcare providers and patients they serve. In 2019, the following trends will help to define how AI can become better integrated into the commercial side of life sciences businesses.

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