info

Better care starts with better information

通过使用数据驱动的建议和洞察,Aktana辅助了生命科学行业中的营销团队,为医生提供更有价值的服务与学术资讯。

了解更多
Knowledge when it's needed.

Aktana为生命科学公司配备战略决策的支持技术,从不计其数的数据中,快速分析出与决策相关并且有价值的信息。以品牌策略作为原点,Aktana通过分析市场数据,渠道活动,以及HCP的喜好与倾向性等,提供具有洞察力,格局观,指导性的指南。并在正确的时间,为医生及患者提供确切的信息。实际上,有近一半世界排名前20的制药公司通过Aktana,发现错综复杂数据的关联性,协调各个渠道的运行,提高销售效率达30%。

最新情报

Still Waters Run Deep: The Major Analytical Advantages of Data Lakes

Companies today are drowning in data. The average company exceeds 50 percent per year in volume of data growth and has an average of 33 unique data sources — these are overwhelming amounts that make extracting analytical insights an arduous task. For those swamped with data that’s not being put to use, data lakes can provide immense value. Data lakes are storage systems that hold large volumes of raw, highly diverse data from many sources. Aside from providing internal benefits such as architecture flexibility and scalability, they make processing data quicker and more accurate, uncovering analytical insights that companies didn’t even realize before.

了解更多