Improve call plan adherence
Most life sciences companies rely on call plans to guide rep activity. Aktana continually analyzes information like ideal pacing, geographic proximity and HCP availability so reps can respond quickly and productively when real-world complexities get in the way.
Help lower-performing reps shine
While Aktana helps all reps improve their results, we help lower performers the most. These reps are challenged by what data to look for, where to find it, and how to apply it. By using Aktana, they not only generate immediate results, they build valuable skills as they strive to become the high performers of the future.
Better adapt to changes in strategy or market conditions
Aktana uses knowledge of the rep’s context to guide data collection and analysis, providing key insights to the rep at the time of decision. And as new information becomes available, Aktana informs the rep of what that information means and how they might usefully apply it.
Increase the quality of rep-HCP interactions
Today, HCPs look for value in exchange for their time. Aktana can help reps become more knowledgeable about a physician’s challenges through insights on matters such as script writing dynamics, formulary coverage changes, adverse event reports, or patient trends.
Better coordinate multichannel marketing
The use of alternate channels in HCP engagement is increasing, yet its execution remains largely disconnected from rep activity. Aktana enables integrated multi-channel strategies. Reps now know when alternate channel activity should impact their decisions and can be guided in initiating alternate channel activity of their own.
Knowledge When It's Needed
Aktana delivers insight to reps at the moment they need it
Bring Data Into Focus
Aktana puts complex data into context, providing simple suggestions right in your rep’s CRM.
Lift Overall Sales Performance
Help every rep perform like a star