March 14, 2024 • 4 minute readAdobe and Aktana: Integrating In-Person and Digital HCP Engagements for a Winning Omnichannel ApproachDiscover how Aktana and Adobe are redefining omnichannel personalization to deliver more meaningful, personalized HCP engagements at scale. Derek Choy
February 21, 2024 • 4 minute readNavigating the Road Ahead for Medical Affairs Teams in the Pharmaceutical Industry It is an excellent point in time to reflect on the transformative journey of the pharmaceutical industry and the crucial role played by Medical... Derek Choy
February 20, 2024 • 3 minute readRevolutionizing MedTech Sales: A Surgeon’s Perspective on AI for Commercial Teams A discussion between Dr. Adil Ajuied and Jonny Rawlinson from Aktana The seismic shifts brought about by the COVID-19 pandemic have reshaped the landscape of... Derek Choy
January 18, 2024 • 3 minute readMaking Omnichannel Work: Improving Customer Engagement in Commercial PharmaThe evolving customer and stakeholder landscape demands more than just personalized content and an HCP portal – it calls for a collaborative value-driven approach. Something... Derek Choy
September 28, 2023 • 3 minute readOur appreciation and highlights from Aktana Innovation Xchange 2023!Thank you for a GREAT inaugural Aktana Innovation Xchange! Aktana is incredibly proud and grateful to have hosted the industry’s best minds who are bringing... Jeremy Flax
April 11, 2023 • 3 minute readHow Can You Get the “Best” Out of Next Best Action in Pharma?With current economic pressures and tightening market conditions for pharmaceutical companies, it is more important than ever to arm sales and marketing teams with Next... Derek Choy
February 15, 2023 • 5 minute readLinking Strategy to Execution for NBA SuccessOnly 52% of surveyed pharma executives say they are successfully optimizing engagement across HCP touchpoints, yet 98% say that it’s important to create and implement... Jeremy Flax
November 29, 2022 • 6 minute readDeploying AI Next Best Action at Scale: Exploring the Pharma and Vendor Perspectives3-part Podcast Series Presented by Eularis with Industry Experts Artificial Intelligence is evolving from being an important strategic investment to a must-have at scale today... Jeremy Flax
August 17, 2022 • 5 minute readElevating Life Sciences Customer Engagement: Four AI Trends to WatchAfter navigating unprecedented disruption and adapting go-to-market actions, expectations for customer interactions have fundamentally changed. Companies must be more intelligent and strategic than ever in... Jeremy Flax
August 12, 2022 • 7 minute read[Case Study] 6 Guidelines to Build Flexibility into Your Pharma Commercial ModelDo you adapt global pharma commercial strategies to local markets or vice-versa? Omnichannel newcomers may be surprised to discover a conservative, bottom-up deployment has drawbacks.... Jeremy Flax
August 4, 2022 • 3 minute readAktana Recognized in 2022 Gartner® Hype Cycle™ for Life Science Commercial Operations in Personalization Engine Category for Second YearAktana achieved recognition with its second consecutive inclusion as a vendor in the category of Life Science Personalization Engine in the 2022 Gartner® Hype Cycle™... Derek Choy
July 19, 2022 • 4 minute readOmnichannel Implementation: 3 Best Practices for Successful Change ManagementBy Michael ten Hove Intelligent omnichannel transformation can tether your company to commercial success with human-like AI that continuously reshapes unique customer journeys at scale.... Derek Choy
