Adapt your business strategies as CRM systems, Customer Data Platforms (CDPs) and Marketing Automation (MA) technologies evolve. Benefit from more options for machine learning models and advanced analytics integration no matter your future decisions.
Aktana’s Omnichannel Data Interface (ODI) decouples your choice of CRM system and Data Lake from critical omnichannel capabilities (data transformations, NBA strategy and tactic design, field insights, visualization configuration, and AI prompt engineering). And it seamlessly integrates with all major platforms; including Salesforce, Veeva, Adobe Experience Manager, OCE, Tealium, Lytics and many others.
Aktana’s Omnichannel Data Interface is built with four key components:
- CRM-agnostic Data Schema Layer
- Data Integration Framework (with Out-Of-The-Box adapters for common sales and marketing applications)
- Engagement Template Library designed for reuse
- Workflow Connectivity (which enables actionability in common CRM and MA interfaces like Veeva, OCE & Salesforce)
Minimize the time and cost of data loading and transformation by leveraging Aktana’s Omnichannel Data Interface’s automated data extraction, pre-built connectors, transformation tools and AI-driven workflows.
Benefit from a streamlined data processing layer, making it more transparent and easier to manage, empowering you and your partners to self-manage with greater ease.
