Last Update: September 2022

Aktana, Inc. (“Aktana”, “we”, “us” and “our”) is committed to protecting and respecting your privacy and personal information. This Policy describes how and why Aktana uses cookies on this website (https://aktana.com/).

What are cookies

A cookie is a small piece of data (text file) that a website or app – when visited by a user –asks your browser to store on your device in order to remember information about you, such as whether or not you have consented to our use of cookies. Those cookies are set by us and are called first party cookies.

We also use third party cookies – these are cookies set by a domain different than the domain of the website you are visiting or a domain we are not operating, We use these, for example, to analyze traffic to our website.

We also use technologies similar to cookies such as pixels, beacons, tags, java scripts, etc. However, for simplicity we refer to them all together as cookies in this Policy.

You can find additional information about cookies, including information about adjusting Internet browser settings and deleting cookies, at www.allaboutcookies.org.

How we use Cookies

We use two types of cookies: persistent cookies and session cookies. Persistent cookies are cookies that remain on your device for a certain period of time (as indicated in the table below) or until you manually delete them or object to them. Session cookies are cookies that expire at the end of the browser session (e.g., when you leave our website and close your browser).

We use essential (strictly necessary) cookies to (i) determine if the user’s browser supports cookies; (ii) save user preferences (including cookie preferences); (iii) allow for website functionality and (iv) secure our website and our services (e.g. to detect malicious brute force attacks).

We use non-essential (non-strictly necessary) cookies to (i) observe and analyse traffic levels and other metrics on our website; and (ii) to allow for marketing and advertising. Non-essential cookies also help us to improve our website as well as your overall user experience. We only use non-essential cookies where we have your consent (see below).

As explained above, cookies may be first party or third party, meaning they are operated by us (first party) or by another party (third party). Please note that interactions with the third party cookies on our website are governed by the privacy and cookie policies of the third party as set out below.

Further information on the types of cookies we use is set out below.

Managing Cookies

On your first visit to our website and every six months thereafter, on the homepage you will see a cookie banner informing you why cookies are used, and asking you to consent to non-essential cookies if you agree with us using them (or “Accept” cookies). If you do not agree, you can select “Reject” cookies.

You can change your cookie preferences through the cookie banner, where you have the option of opting-in or opting-out to the use of non-essential cookies on your device. You can also update your cookie preferences at all times by clicking [Manage Cookie Preferences]. Please note that you cannot disable strictly necessary cookies since these affect the functionality of our website and your ability to use certain features and functionalities.

Most web browsers also allow some control of most cookies through the browser settings.

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer’s website.

Types of Cookies Used

Operator

Cookie Name

Session or Persistent

Purpose

Lifespan

Essential (Strictly Necessary) Cookies

DoubleClick (owned by Google)

test_cookie

 

 

 

Persistent

 

 

 

 

To check if browser supports cookies

15 minutes

Aktana via SharpSpring

__ss

Persistent

 

 

 

 

 

Tracking website visitors and form submissions

1 day

Aktana via SharpSpring

__ss_referrer

Persistent

 

 

 

 

Tracking website visitors and form submissions

1 hour

Aktana via Marketo

mkto_trk

Persistent

 

User site usage

2 years

SharpSpring

koitk

Persistent

 

 

Tracking website visitors and form submissions

10 years

Aktana via SharpSpring

ss_tk

Persistent

Tracking website visitors and form submissions

25 years

Cloudfare

cf_bm

Persistent

 

 

Cloudflare Bot Management

30 minutes

Cloudfare

__cf_bm

Persistent

 

 

Cloudflare Bot Management

30 minutes

LinkedIn

lang

Session

User preferences

Session

LinkedIn

 

 

 

 

lidc

Persistent

User preferences

1 day

Non-Essential Cookies

Facebook

_fbp

Persistent

Advertising

3 months

Google Analytics

_ga_VR8GKFMGSS

Persistent

Analytics

2 years

Google Analytics

_ga

Persistent

Analytics

2 years

Google Tag Manager

_gcl_au

Persistent

Advertising

3 months

Google Analytics

_gid

Persistent

Analytics

1 day

Google Analytics and Google Tag Manager

_gat_UA-6505121-1

Persistent

Analytics

1 minute

LeadLander

trackalyzer

Persistent

Analytics

1 year

Hotjar

_hjFirstSeen

Persistent

Analytics

30 minutes

Hotjar

_hjIncludedInSessionSample 

Persistent

Analytics

2 minutes

Hotjar

_hjIncludedInPageviewSample

Persistent

Analytics

2 minutes

Hotjar

_hjAbsoluteSessionInProgress 

Persistent

Analytics

30 minutes

Wistia

undefined

Persistent

Analytics and video functionality

N/A

LinkedIn

UserMatchHistory

Persistent

Advertising and ID syncing

1 month

LinkedIn

bcookie

Persistent

Advertising and ID syncing

1 year

LinkedIn

bscookie

Persistent

Analytics

1 year

ZoomInfo

visitorId

Persistent

ZoomInfo Lead ID tracking

1 year

LinkedIn

AnalyticsSyncHistory

Persistent

Analytics

1 month

LinkedIn

li_gc

Persistent

Analytics

5 months 27 days

Hotjar

_hjSession User_1063783

Persistent

Analytics

1 year

Hotjar

_hjSession _1063783

Persistent

Analytics

30 minutes

Marketo

BIGipServerab24web-nginx-app_https

Session

User site usage

Session

 

List of Third Parties Using Cookies on our Website

Name Third Party

Purpose of Cookie Set by Third Party

Third Party Business

Link to Cookie and Privacy Policy

SharpSpring Inc

Tracking website visitors and form submissions

Marketing and sales automation

https://sharpspring.com/legal/privacy/

Marketo Inc

User site usage

Marketing and sales automation

https://www.adobe.com/uk/privacy/policy.html

https://uk.marketo.com/

 

Cloudfare Inc

Cloudfare bot management

Web performance and cybersecurity

https://www.cloudflare.com/en-gb/privacypolicy/

https://www.cloudflare.com/en-gb/cookie-policy/

 

LinkedIn Corporation

User preferences, advertising and analytics

Business and employment-oriented online service

https://www.linkedin.com/legal/privacy-policy

https://www.linkedin.com/legal/cookie-policyfacebook

Meta Platforms Inc

Analytics and advertising

Provider of social networking, advertising, and business insight solutions

https://www.facebook.com/about/privacy

https://www.facebook.com/policy/cookies/

 

Google LLC

Analytics and advertising

Internet-related services and products including online advertising and search engine services

https://policies.google.com/technologies/partner-sites

https://policies.google.com/privacy

https://policies.google.com/technologies/cookies

https://policies.google.com/technologies/ads

LeadLander Inc

Analytics

Site tracking software provider

https://leadlander.com/privacy-policy/

 

Hotjar

Analytics

Internet-related services and products including analytics

https://www.hotjar.com/legal/policies/privacy/

https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies

 

ZoomInfo LLC

ZoomInfo Lead ID tracking

Marketing and sales automation

https://www.zoominfo.com/about-zoominfo/privacy-policy

https://www.zoominfo.com/about-zoominfo-cookies

 

Wistia

Analytics and video functionality

Marketing

https://wistia.com/privacy

 

 

Contact Us

For more information on our use of cookies on our website, please contact us at:

By Post:
If you are located in the European Union or United Kingdom:
1, Trafalgar Square, Northumberland Ave, London WC2N

If you are located in any country other than the countries listed above:
Aktana, Inc., Attn: Data Protection Officer, 207 Powell Street, Suite 700, San Francisco, CA 94102, USA

By Email: privacy@aktana.com

For more information on how we process personal data including through the use of cookies, please visit our Privacy Policy.