Watch as Derek Choy, Co-founder and Chief Product Officer, and Bruce Carlson, Head of Advisory Services, kick-off our new webinar series “From Product to Practice” – part II of our Omnichannel Innovation Series. Presenting expert insights and best practices for all three key stages of the product launch lifecycle, this first webinar is tailored for senior leaders in the life sciences industry across medical, field sales, commercial effectiveness and IT.

In this webinar, you’ll learn how to:

  • Leverage AI advancements and integrated data insights to help field sales and medical teams better plan and prepare for calls, boosting field productivity and reducing cost
  • Help the field manage their actions as part of a personalized, omnichannel HCP journey
  • Optimize the critical phases of the product launch lifecycle (including balancing launch and post launch products in a portfolio)
  • Future-proof your CRM platform decisions while keeping focus on your critical customer engagement strategies

Don’t miss this opportunity to redefine multi-stage customer engagement strategies by learning from Aktana’s experience with 350+ brands and over 1000 deployments. Discover how to drive your product portfolio’s success in 2025 and beyond.

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Watch as Derek Choy, Co-founder and Chief Product Officer, and Bruce Carlson, Head of Advisory Services, kick-off our new webinar series “From Product to Practice” – part II of our Omnichannel Innovation Series. Presenting expert insights and best practices for all three key stages of the product launch lifecycle, this first webinar is tailored for senior leaders in the life sciences industry across medical, field sales, commercial effectiveness and IT.