April 7, 2021/Aktana/Blog, Events, Omnichannel

As the number of vaccinated people continues to climb, “normal” is finally starting to feel within reach. But after a year of dramatic change and necessity-driven innovation, the life sciences industry is still deciding what normal is. That’s why this year’s NEXT Normal Summit was as timely as it gets. We were thrilled to watch […]

In our last blog, we introduced you to Contextual Intelligence, a specific blend of advanced technologies—like business logic, machine learning and xAI—and human insight that enables life sciences teams to personalize the customer journey and create more meaningful partnerships with HCPs.  Today, we’re talking about relevance—the factor that determines whether brand interactions are engaged with […]

From industry pubs to internal strategy discussions, it’s hard to remember a time when AI didn’t dominate the conversation. Whether the focus is on driving HCP engagement, predicting next-best actions or unlocking the full potential of data investments, the message to commercial teams is clear: AI is here to stay, and if you don’t already […]

April 20, 2020/Aktana/Blog

In this blog series, Aktana is sharing some of the lessons learned and best practices developed through our experience serving clients in China. If you missed them, be sure to read Part 1 and Part 2. Lesson #5: Make strategic use of downtime. Given the shifts in how and where commercial teams are working, field-based […]

April 17, 2020/Aktana/Blog

In this blog series, Aktana is sharing some of the lessons learned and best practices developed through our experience serving clients in China. If you missed it, be sure to read Part 1. Lesson #3: Empower your commercial teams. As you support your commercial teams, recognize that this is a new world for them, too. […]

April 16, 2020/Aktana/Blog

The novel coronavirus and resulting disease, COVID-19, have disrupted virtually every aspect of day-to-day life. In addition to ensuring the health and safety of themselves and their families, pharmaceutical sales and marketing professionals now face pressing questions about how best to serve healthcare professionals (HCPs): What key challenges can we help solve for HCPs? How […]

March 30, 2020/Aktana/Blog

The novel coronavirus, now termed COVID-19, appeared on December 31, 2019, and has since threatened public health across China and other areas of the world. Mandatory quarantines and restricted travel have created complicated business environments, with over 90% of businesses in China operating at minimal capacity or closed until further notice, as of early March. […]

As a new decade begins, we’re on the cusp of a full-scale transformation in life sciences. As mentioned in Gartner’s recent report, Predicts 2020: Life Science CIOs Must Digitalize for Business Growth, “AI (artificial intelligence) is one of the most powerful, transformational technologies to enable new business models, customer experiences, service offerings, and business ecosystems across multiple industries.” That transformation is underway in the way life sciences companies manage their commercial operations.

This year’s European Veeva Commercial and Medical Summit welcomed more than 1,300 professionals from the life sciences industry in Barcelona. At the event, Gerhard Arnhofer, VP, Head of Integrated Multichannel Marketing at Bayer, and David Ehrlich, CEO of Aktana, presented how Bayer is partnering with Aktana to incorporate AI across commercial operations to create greater […]

It’s a topic that will only become more pressing as artificial intelligence (AI) solidifies its status as a “must-have” tool for sales teams across industries. From financial services to life sciences, companies are working to not only define new compensation structures, but also overcome operational hurdles and drive internal adoption. These trends mean reps may […]