Life Sciences AI Blog

February 21, 2024 •

Navigating the Road Ahead for Medical Affairs Teams in the Pharmaceutical Industry

It is an excellent point in time to reflect on the transformative journey of the pharmaceutical industry and the crucial role played by Medical...

Derek Choy

February 20, 2024 •

3 minute read

Revolutionizing MedTech Sales: A Surgeon’s Perspective on AI for Commercial Teams

A discussion between Dr. Adil Ajuied and Jonny Rawlinson from Aktana The seismic shifts brought about by the COVID-19 pandemic have reshaped the landscape of...

Derek Choy

January 18, 2024 •

3 minute read

Making Omnichannel Work: Improving Customer Engagement in Commercial Pharma

The evolving customer and stakeholder landscape demands more than just personalized content and an HCP portal – it calls for a collaborative value-driven approach. Something...

Derek Choy

September 28, 2023 •

3 minute read

Our appreciation and highlights from Aktana Innovation Xchange 2023!

Thank you for a GREAT inaugural Aktana Innovation Xchange! Aktana is incredibly proud and grateful to have hosted the industry’s best minds who are bringing...

Jeremy Flax

April 11, 2023 •

3 minute read

How Can You Get the “Best” Out of Next Best Action in Pharma?

With current economic pressures and tightening market conditions for pharmaceutical companies, it is more important than ever to arm sales and marketing teams with Next...

Derek Choy

February 15, 2023 •

5 minute read

Linking Strategy to Execution for NBA Success

Only 52% of surveyed pharma executives say they are successfully optimizing engagement across HCP touchpoints, yet 98% say that it’s important to create and implement...

Jeremy Flax

November 29, 2022 •

6 minute read

Deploying AI Next Best Action at Scale: Exploring the Pharma and Vendor Perspectives

3-part Podcast Series Presented by Eularis with Industry Experts Artificial Intelligence is evolving from being an important strategic investment to a must-have at scale today...

Jeremy Flax

August 17, 2022 •

5 minute read

Elevating Life Sciences Customer Engagement: Four AI Trends to Watch

After navigating unprecedented disruption and adapting go-to-market actions, expectations for customer interactions have fundamentally changed. Companies must be more intelligent and strategic than ever in...

Jeremy Flax

August 12, 2022 •

7 minute read

[Case Study] 6 Guidelines to Build Flexibility into Your Pharma Commercial Model

Do you adapt global pharma commercial strategies to local markets or vice-versa? Omnichannel newcomers may be surprised to discover a conservative, bottom-up deployment has drawbacks....

Jeremy Flax

August 4, 2022 •

3 minute read

Aktana Recognized in 2022 Gartner® Hype Cycle™ for Life Science Commercial Operations in Personalization Engine Category for Second Year

Aktana achieved recognition with its second consecutive inclusion as a vendor in the category of Life Science Personalization Engine in the 2022 Gartner® Hype Cycle™...

Derek Choy

July 19, 2022 •

4 minute read

Omnichannel Implementation: 3 Best Practices for Successful Change Management

By Michael ten Hove Intelligent omnichannel transformation can tether your company to commercial success with human-like AI that continuously reshapes unique customer journeys at scale....

Derek Choy

July 12, 2022 •

5 minute read

Almirall’s Commercial AI Implementation Strategy: Putting More Skin in the Digital Game

Almirall LLC, a global biopharmaceutical company focused on skin health, was founded in Barcelona, Spain, in 1943 and today has offices in 21 countries including...

Derek Choy

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