Equip sales with context-enriched Next Best Actions, visibility into past and planned cross-channel engagement with each HCP, and the ability to provide input into HQ marketing activity—all in one place.
Fine-tune and prioritize recommendations published within your reps’ CRM workflow based on rep preference and availability to increase the likelihood of adoption.
Arm managers with a full view of how reps are engaging with NBA recommendations, making it easy to discover performance drivers, identify coaching opportunities and keep commercial teams in sync.
Monitor user engagement, measure impact and identify opportunities for strategy improvement with a suite of reporting tools tailored to your unique set of KPIs.
Adoption
Build trust and drive adoption with seamless workflow integrations and transparent AI that continuously learns from every rep interaction.
Support how field teams work and collaborate by providing visibility into rep-level NBA outputs, adoption and coaching opportunities.
Facilitate transparent team collaboration, including management of shared targets and coordination of commercial and medical field activity.
Support
Gain real-time visibility and reporting into omnichannel activity for all end-users across multiple workflow options.
A top global commercial pharma company used Aktana to accelerate sales growth by 36% during a critical vaccine launch. View the case study to learn how they used Next Best Action suggestions and insights to deliver the right message on the right channel while prioritizing the best HCPs for launch.
