Integrations with Salesforce Sales Cloud, Marketing Cloud, and Einstein AI Apply Aktana’s Decision Support Expertise to Drive Intelligent Multichannel Engagement with Healthcare Professionals SAN FRANCISCO, CA, July 10, 2018 – Aktana, a pioneer in decision support for global life science companies, today announced new product integrations with Salesforce Sales Cloud, Marketing Cloud, and Einstein AI. […]
AI Fusion Allows for a Wide Range of AI Models and Insights to be Integrated into the Aktana Platform for Optimized Go-To-Market Execution Philadelphia, PA – Veeva Commercial & Medical Summit – May 15, 2018 – Aktana, the pioneer in decision support for global life science companies, today announced the introduction of AI Fusion, designed […]
Addition of Partners Prognos and SHYFT Analytics Enhance the Accuracy of Next-Best-Action Recommendations and Expand Use Case Relevance San Francisco, CA – November 28, 2017 – Aktana, the pioneer in decision support for global life science companies, today announced the launch of the Analytics Partner Program with initial partners, Prognos and SHYFT Analytics. The program […]
Advanced new capabilities like targeting and message sequence optimization improve rep engagement with HCPs and alignment across channels San Francisco – October 17, 2017 – Aktana, the pioneer in decision support for global life science companies, today announced the latest release of its cloud-based platform with a number of innovative features designed to help brand […]
Increasing commercial effectiveness by getting sales and marketing on the same strategic page is one of our primary missions at Atkana. So when we found out the theme of this year’s PharmaForce conference was “Aligning Sales and Marketing to Evolve Your Commercial Model,” we couldn’t pass up the opportunity to attend. We’re looking forward to […]
At Aktana, our goal is to transform reams of information into a common-sense narrative that enables life science companies to support physicians in a way that fits how they work today. As our CMO Clay Hausmann explains in a recent interview with Marketing Today’s Alan Hart, Aktana’s approach to marketing isn’t too different. In the […]
Veeva CRM MyInsights enables immediate access to Aktana’s synthesized, strategy-driven insights for all customers PHILADELPHIA — 2017 Veeva Global Commercial & Medical Summit — May 8, 2017 — Today Aktana announced its Veeva CRM MyInsights certification at the Veeva Global Commercial & Medical Summit in Philadelphia. With its Veeva CRM MyInsights certification, Aktana is able […]
If you’re a pharma marketer, few things are more alluring than big data and the potential payoff it holds. But as our VP of Product Derek Choy explains, data presented without context or clear direction will only take your time-strapped sales force so far. “In order for data investments to deliver real value, information by […]
New Capital Targets International Expansion and Continued Product Development SAN FRANCISCO, CA, June 8, 2016 – Aktana, the pioneer in decision support for global life science companies, today announced a $17.5 million financing led by Safeguard Scientifics, Inc. (NYSE: SFE), which will initially deploy up to $8.25 million. Existing investor Starfish Ventures and others are […]
SAN FRANCISCO, CA – April 27, 2016 – Aktana, the pioneer in decision support for global life science companies, today announced that it has been named a “Cool Vendor” by Gartner Inc. based on the April 15, 2016 report entitled “Cool Vendors in Life Science, 2016” by analysts Michael Shanler and Stephen Davies. Aktana currently […]