Increasing commercial effectiveness by getting sales and marketing on the same strategic page is one of our primary missions at Atkana. So when we found out the theme of this year’s PharmaForce conference was “Aligning Sales and Marketing to Evolve Your Commercial Model,” we couldn’t pass up the opportunity to attend. We’re looking forward to […]
At Aktana, our goal is to transform reams of information into a common-sense narrative that enables life science companies to support physicians in a way that fits how they work today. As our CMO Clay Hausmann explains in a recent interview with Marketing Today’s Alan Hart, Aktana’s approach to marketing isn’t too different. In the […]
Veeva CRM MyInsights enables immediate access to Aktana’s synthesized, strategy-driven insights for all customers PHILADELPHIA — 2017 Veeva Global Commercial & Medical Summit — May 8, 2017 — Today Aktana announced its Veeva CRM MyInsights certification at the Veeva Global Commercial & Medical Summit in Philadelphia. With its Veeva CRM MyInsights certification, Aktana is able […]
If you’re a pharma marketer, few things are more alluring than big data and the potential payoff it holds. But as our VP of Product Derek Choy explains, data presented without context or clear direction will only take your time-strapped sales force so far. “In order for data investments to deliver real value, information by […]
New Capital Targets International Expansion and Continued Product Development SAN FRANCISCO, CA, June 8, 2016 – Aktana, the pioneer in decision support for global life science companies, today announced a $17.5 million financing led by Safeguard Scientifics, Inc. (NYSE: SFE), which will initially deploy up to $8.25 million. Existing investor Starfish Ventures and others are […]
SAN FRANCISCO, CA – April 27, 2016 – Aktana, the pioneer in decision support for global life science companies, today announced that it has been named a “Cool Vendor” by Gartner Inc. based on the April 15, 2016 report entitled “Cool Vendors in Life Science, 2016” by analysts Michael Shanler and Stephen Davies. Aktana currently […]
New Appointees Bring Extensive Pharmaceutical SaaS Leadership to Support Aktana’s Growing Client Roster SAN FRANCISCO, CA –February 11, 2016 – Aktana, the pioneer in decision support for global life science sales teams, today announced the addition of two executives to the its leadership team. Jin Huang joins as Vice President of Engineering and is responsible for […]
In the face of change, we must adapt. That’s the conclusion reached by the leading life sciences industry publication PharmaVOICE in its feature article, “Sales Reps: A Changing Conversation,” which features Aktana CEO David Ehrlich. The article explores the rapid evolution of the pharmaceutical sales industry and outlines what reps can do to remain essential […]
San Francisco, CA – November 30, 2015 – Aktana, the pioneer in decision support for global life science sales teams, announced today that it will be presenting a session, “Powering Veeva CRM Suggestions for Multi-Channel Success” on Thursday, December 3 at 2:55pm CET at the Veeva European Commercial Summit in Barcelona. Derek Choy, co-founder and […]
SAN FRANCISCO and PHILADELPHIA – Aktana, a pioneer in decision support for global life science sales teams, today introduced its VConnector 2.0 for delivering Aktana’s suggestions and insights to field sales reps using Veeva System’s newly announced ‘Veeva CRM Suggestions.’ With VConnector 2.0, Aktana customers can more easily put data-driven insights at the fingertips of sales […]
