It is more important than ever to arm customer-facing teams with Next Best Action (NBA) recommendations to improve their engagement and coordination with HCPs and relevant medical staff. But what does “best” really mean? Read more in Pharmaphorum.
Deepak unpacks how effective KOL engagement, empathy-driven relationships, and AI-powered insights can transform your interactions with key opinion leaders, streamline collaboration, and ultimately enhance patient care.
Eva Martins, global head of customer engagement at Sanofi, shares advice for driving transformation and breaking barriers as a woman in tech.
Derek Choy contributes his thoughts to “Rise of the Machines,” bringing together the perspective of life sciences industry leaders about the impact of AI, omnichannel, and other trends that pharma marketers need to know. Read the February digital edition of MedAd News on Pharmalive.
From the widening gap between AI-users and those companies still holding out; to the next evolution in AI, and how companies will seek to make it more practical on a global scale; to the impact of AI on leveraging digital opinion leaders to get more clinical evidence in the hands of doctors, Aktana offers its […]
AI tools can bring a new level of insight to MSL tasks and result in better outcomes for the patient, the HCP, and the pharmaceutical research enterprise. Read more on Pharmalive.
Graham Rapier details how to make commercial AI actionable in the last mile, helping to better realize data science investment and improve customer engagement. Read more on Pharmaceutical Commerce.
Over half of life sciences companies are not fully optimizing HCP engagement. PharmExec features highlights from Aktana and DHC’s Report: The State of Omnichannel HCP Engagement in Pharma. Read more on PharmExec.com.
Many companies have set their sights on an omnichannel strategy, but are still not fully executing it. MM+M features highlights from Aktana and DHC’s Report: The State of Omnichannel HCP Engagement in Pharma. Read more on MM+M.
MSLs are now at the forefront of operations, strategy, and execution. Rather than spending their time trying to consolidate information from dozens of fragmented data sources, MSLs need to focus on cultivating new relationships with KOLs using AI-driven platforms that streamline information and generate reliable insights for greater success. Read more on PM360.