Aktana Presenting at PharmaForce 2017: September 18 – 20, Austin, TX

September 6, 2017/Aktana/

Increasing commercial effectiveness by getting sales and marketing on the same strategic page is one of our primary missions at Atkana. So when we found out the theme of this year’s PharmaForce conference was “Aligning Sales and Marketing to Evolve Your Commercial Model,” we couldn’t pass up the opportunity to attend. We’re looking forward to […]

Stories, Not Sell Sheets: Aktana CMO Clay Hausmann Featured on CMO.com Podcast

June 2, 2017/Aktana/

At Aktana, our goal is to transform reams of information into a common-sense narrative that enables life science companies to support physicians in a way that fits how they work today. As our CMO Clay Hausmann explains in a recent interview with Marketing Today’s Alan Hart, Aktana’s approach to marketing isn’t too different. In the […]

Aktana’s Derek Choy Featured as an “Expert on Call” for PM360

September 7, 2016/Aktana/

If you’re a pharma marketer, few things are more alluring than big data and the potential payoff it holds. But as our VP of Product Derek Choy explains, data presented without context or clear direction will only take your time-strapped sales force so far. “In order for data investments to deliver real value, information by […]

Aktana Featured in PharmaVoice

January 11, 2016/Aktana/

In the face of change, we must adapt. That’s the conclusion reached by the leading life sciences industry publication PharmaVOICE in its feature article, “Sales Reps: A Changing Conversation,” which features Aktana CEO David Ehrlich. The article explores the rapid evolution of the pharmaceutical sales industry and outlines what reps can do to remain essential […]

Big Data Meets Multi-Channel Marketing

June 29, 2013/Aktana/

We connected presidential election campaigns, human-computer chess competitions, and happier medical patients in our presentation at the recent eyeforpharma Philadelphia 2013 conference. The presentation considers certain fields in which the big data movement has been beneficially spreading, including the impact it’s had so far in pharmaceuticals. We posit that in the industry’s most vital customer interactions […]

TechCrunch Post On Aktana

March 5, 2013/Aktana/

Aktana is profiled in TechCrunch, the leading bog for information and engagement in the technology industry. The post makes reference to Aktana’s Smart Suggestions utilizing both a salesperson’s interactions with customers, as well as his or her company’s go-to-market strategy.  This completeness of perspective is essential to the platform’s value — real-time field-based context, company strategies, and […]

Genetic Engineering & Biotechnology News Covers Aktana

December 3, 2012/Aktana/

Impact Of Big, Smart Data Throughout Healthcare Lifecycles: Getting to massive amounts of content, from wherever people are, on whatever device is handy, with capabilities to intelligently process for better decisions — these are the elements of the heralded “big data” trend. Genetic Engineering & Biotechnology News has a great article on how these factors are impacting the medical field, […]