PharmaVOICE asked Derek Choy and other industry thought leaders how the role of AI in the life sciences will expand and evolve in 2021. Read their predictions for the new year here.
More information means more potential for personalization, but only if commercial teams can extract the right context to orchestrate meaningful HCP interactions at scale. Derek Choy tells PM360 how the next generation of AI tools have evolved to do just that. Read the full article here.
“AI 2.0 is here, and it’s helping companies deepen HCP engagement in a digitally driven commercial model.” Aktana’s co-founder and president, Derek Choy, explains how the next generation of AI uses context to create human experience in a digital-first world. Read the full article here.
Aktana was featured heavily in PharmaVOICE’s annual AI Showcase. Aktana’s GM of advanced services, Matthew Van Wingerden, shares 5 steps for successfully implementing an AI-driven omnichannel strategy. He was also interviewed on using AI effectively to solve the major challenges facing commercial life sciences today. Mike Weber, VP of product management, gave his take on […]
How can the next generation of life sciences AI better support the field, brand marketers and medical science liaisons? Aktana CEO David Ehrlich talks with Pharmaceutical Commerce about the blended approach that sets Contextual Intelligence apart. Read the full article here.
Comprehensive intelligent engagement solution incorporates data and insights across all relevant sources to create a personalized, omnichannel customer experience SAN FRANCISCO, CA Sept. 16, 2020 (GLOBE NEWSWIRE)–Today, Aktana, the pioneer in intelligent engagement for the life sciences industry, introduces its next-generation Contextual Intelligence Engine to optimize interactions with healthcare professionals (HCPs). Aktana’s Contextual Intelligence Engine combines […]
We’re pleased to announce that Aktana is officially Great Place to Work Certified™. Using validated employee feedback gathered with Great Place to Work’s rigorous, data-driven methodology, the certification confirms our employees believe Aktana is a great place to work. Great Place to Work is the global authority on workplace culture, employee experience, and the leadership […]
Real Expertise on Artificial Intelligence: Views from Pfizer, Aktana, Veeva and Syneos Health Executives
According to a report by McKinsey, $8 to $12 billion was invested in artificial intelligence (AI) in 2016. Healthcare is one of the top three industries seeing the greatest profit margin increases as a result of AI adoption. AI has brought much success to the life sciences industry in R&D, but what about its impact […]
Increasing commercial effectiveness by getting sales and marketing on the same strategic page is one of our primary missions at Atkana. So when we found out the theme of this year’s PharmaForce conference was “Aligning Sales and Marketing to Evolve Your Commercial Model,” we couldn’t pass up the opportunity to attend. We’re looking forward to […]
At Aktana, our goal is to transform reams of information into a common-sense narrative that enables life science companies to support physicians in a way that fits how they work today. As our CMO Clay Hausmann explains in a recent interview with Marketing Today’s Alan Hart, Aktana’s approach to marketing isn’t too different. In the […]