Many companies have set their sights on an omnichannel strategy, but are still not fully executing it. MM+M features highlights from Aktana and DHC’s Report: The State of Omnichannel HCP Engagement in Pharma. Read more on MM+M.
98% of Pharmaceutical Executives Agree on Importance of having an Omnichannel Strategy as Half of Companies are Not Optimizing Physician Engagement across Touchpoints, Study Finds SAN FRANCISCO (Dec. 6, 2022) — Aktana, the leader in intelligent customer engagement for the global life sciences industry, today reveals striking results from a new study, “The State of […]
MSLs are now at the forefront of operations, strategy, and execution. Rather than spending their time trying to consolidate information from dozens of fragmented data sources, MSLs need to focus on cultivating new relationships with KOLs using AI-driven platforms that streamline information and generate reliable insights for greater success. Read more on PM360.
Aktana Named Trailblazer in Life Science Commercial Analytics & AI Assessment by Everest Group Of 47 companies, Aktana achieved the highest rating in impact on the life sciences commercial landscape SAN FRANCISCO, Nov. 9, 2022 (BUSINESSWIRE) — Aktana, the leader in intelligent customer engagement for the global life sciences industry, today announced being named a […]
In a recent article for The Medicine Maker, Aktana’s Alan Kalton dives into how commercial teams of all sizes can implement effective sales and marketing practices with the use of modern AI tools. Check it out here.
Aktana and Envision Pharma Group Partner to Help Medical Affairs Navigate the Evolving Physician Engagement Landscape HCP demands for more responsive, coordinated engagement across the life sciences organization are driving MSLs to adopt a more agile and value-driven omnichannel approach SAN FRANCISCO, CA and LONDON, UK, Sept. 27, 2022 (BUSINESSWIRE) – Aktana, the leader in […]
Aktana Welcomes New Medical Affairs Lead from IBM Watson Health (Now Merative) Deepak Patil brings deep data science experience in life sciences to drive Aktana’s medical affairs team in response to growing need for improved healthcare professional engagement SAN FRANCISCO, Sept. 27, 2022 (BUSINESS WIRE) – Aktana, the leader in intelligent customer engagement for the global […]
What can life sciences organizations learn from HCPs on social media? Turns out, a lot. Experts from Aktana, Sermo and Cantab Pi discuss how social media insights are becoming increasingly crucial in supporting omnichannel engagement as the sales model evolves. Read more in Pharmaceutical Executive.
It’s time to scale your digital transformation globally… but how? Check out this recent article by Aktana’s Rakan Sleiman to discover the six key guidelines used by LEO Pharma to create a flexible commercial strategy that successfully cascades down to regions. Read it here.
”AI is no longer a ‘Rolls-Royce’ technology only attainable by organizations with significant resources. Today, AI is for all.” Aktana’s Alan Kalton explores how AI is now impacting the Medical Device industry and why breaking down barriers to adoption is crucial to enhancing business operations moving forward. Read the full article here.