AI tools can bring a new level of insight to MSL tasks and result in better outcomes for the patient, the HCP, and the pharmaceutical research enterprise. Read more on Pharmalive.
Graham Rapier details how to make commercial AI actionable in the last mile, helping to better realize data science investment and improve customer engagement. Read more on Pharmaceutical Commerce.
Over half of life sciences companies are not fully optimizing HCP engagement. PharmExec features highlights from Aktana and DHC’s Report: The State of Omnichannel HCP Engagement in Pharma. Read more on PharmExec.com.
Many companies have set their sights on an omnichannel strategy, but are still not fully executing it. MM+M features highlights from Aktana and DHC’s Report: The State of Omnichannel HCP Engagement in Pharma. Read more on MM+M.
98% of Pharmaceutical Executives Agree on Importance of having an Omnichannel Strategy as Half of Companies are Not Optimizing Physician Engagement across Touchpoints, Study Finds SAN FRANCISCO (Dec. 6, 2022) — Aktana, the leader in intelligent customer engagement for the global life sciences industry, today reveals striking results from a new study, “The State of […]
MSLs are now at the forefront of operations, strategy, and execution. Rather than spending their time trying to consolidate information from dozens of fragmented data sources, MSLs need to focus on cultivating new relationships with KOLs using AI-driven platforms that streamline information and generate reliable insights for greater success. Read more on PM360.
Aktana Named Trailblazer in Life Science Commercial Analytics & AI Assessment by Everest Group Of 47 companies, Aktana achieved the highest rating in impact on the life sciences commercial landscape SAN FRANCISCO, Nov. 9, 2022 (BUSINESSWIRE) — Aktana, the leader in intelligent customer engagement for the global life sciences industry, today announced being named a […]
In a recent article for The Medicine Maker, Aktana’s Alan Kalton dives into how commercial teams of all sizes can implement effective sales and marketing practices with the use of modern AI tools. Check it out here.
Aktana and Envision Pharma Group Partner to Help Medical Affairs Navigate the Evolving Physician Engagement Landscape HCP demands for more responsive, coordinated engagement across the life sciences organization are driving MSLs to adopt a more agile and value-driven omnichannel approach SAN FRANCISCO, CA and LONDON, UK, Sept. 27, 2022 (BUSINESSWIRE) – Aktana, the leader in […]
Aktana Welcomes New Medical Affairs Lead from IBM Watson Health (Now Merative) Deepak Patil brings deep data science experience in life sciences to drive Aktana’s medical affairs team in response to growing need for improved healthcare professional engagement SAN FRANCISCO, Sept. 27, 2022 (BUSINESS WIRE) – Aktana, the leader in intelligent customer engagement for the global […]