Resource Topic: Commercial Pharma
Sustaining GTM Strategies During COVID-19 Restrictions: Region-specific webinars for EU, North America and Japan
The novel coronavirus has threatened public health across the globe, with mandatory quarantines and restricted travel creating complicated business environments. … Read more
Top 10 Pharma Company Boosts Agility with Aktana During Coronavirus Pandemic
Download PDF Challenge The coronavirus pandemic is threatening public health in China and globally, and creating a complicated business environment. … Read more
Keeping Up with AI: 6 Trends Transforming Commercial Life Sciences in 2020
As mentioned in Gartner’s recent report, Predicts 2020: Life Science CIOs Must Digitalize for Business Growth (Gartner subscription required), “AI … Read more
Harnessing the potential of AI in commercial life sciences
To view this content, please complete the form below. Download PDF Artificial intelligence (AI) has gained significant momentum in life … Read more
It’s Time to Rethink How Life Sciences Commercial Teams Work
The communication cycle between healthcare professionals (HCPs) and life sciences commercial organizations has evolved, driven by a demand for a … Read more
The End of the POA Cycle as We Know It: A Shift to Agile HCP Engagement
Eli Lilly and Company and Aktana discuss the end of the POA cycle as we know it as the life … Read more
AI-assisted Approach to Brand Strategy
Artificial intelligence conjures images of robots replacing humans, but the most successful use of AI is when machine-learning automation is … Read more
Impact of Machine Learning in Life Sciences
Watch experts from top life sciences companies share how machine learning is impacting commercial processes in the industry. Video Transcript: … Read more
Overcoming Habit with Decision Support in Sales
A regional business manager at a top pharmaceutical company discusses how intelligent engagement helps reps overcome habit and use data … Read more
AI for a Better Customer Experience – Top Pharmaceutical Company
In this video, Karim Kovacevic, Senior Manager of CRM, describes artificial intelligence and its impact on the customer experience. Video … Read more