December 7, 2023/Shakeh Asminian/

Aktana just announced a new suite of products designed to make it easier to know if your NBA strategies are working, how to improve them and ensure optimal ROI with real-time tools to understand effectiveness, collaborate and make adjustments. Want to see how? Check out these demo videos of Aktana’s Strategy Suite! Built on Aktana’s […]

December 6, 2023/Aktana/

Our research of over 25 senior brand and commercial leaders in life sciences from top Pharma companies has revealed that it is really difficult to understand how Next-Best-Action strategies directly impact the business KPIs that matter most to them. Learn how Aktana’s Strategy Suite delivers on that pressing need with tools to understand how priority […]

September 18, 2023/Aktana/

  To build strong relationships with HCPs, every interaction counts. That’s why Aktana has spent over a decade developing an engine to transform your data and strategies into clear recommendations and personalized omnichannel experiences. It’s powerful enough to bring together every type of data, campaign, or AI model, including anything you build in house. You […]

June 12, 2023/Shakeh Asminian/

OMG (Omnichannel Medical Goals) – Mastering our Medical Capabilities and Insights In this session, we cover: What an “omnichannel” approach actually means, how it differs from multichannel and why it is so impactful How Medical Affairs teams implement omnichannel strategies compared to their Commercial peers Best practices for better integration of omnichannel across Commercial and […]

January 25, 2023/Aktana/

  Your analytics & data-science teams are already developing effective omnichannel insights and models in-house. But now you’ve been tasked with expanding globally… and for multiple brands. That’s why Aktana developed a platform that makes it easy to gather common components you’ve already created, establish global or regional standards, and then localize them. If you […]

September 8, 2022/Carly Maguire/

  When it comes to getting started with omnichannel, don’t let the quest for perfection stall progress. Aktana’s Clay Hausmann explains why you don’t have to solve everything right out of the gate.