June 4, 2024/Shakeh Asminian/

Medical Engagement and its Place in Omnichannel. How to Align the Value of Medical with the Customer Expectations? In this session, we cover: What doctors find most valuable from our industry, is there a gap between the value we’re delivering and what they’re expecting? How doctors’ expectations of medical affairs are evolving, and if our […]

April 30, 2024/Shakeh Asminian/

Join Derek Choy at the Blackboard to discuss how innovations in AI, Mobile and Agent Tech can amplify field engagement. Watch this video to explore: Intelligence essence: What does orchestrating intelligence entail? Context importance: Why are context and workflow crucial for engaging field users? Tech advances: How mobility, conversational AI, and automation enhance context discovery […]

March 13, 2024/Shakeh Asminian/

Watch this Aktana Copilot demo to see how MedTech users get real-time intelligent insights and nudges on their mobile, resulting in increased revenue, higher customer retention and stronger profitability. To access our demo, complete the form below. 

December 7, 2023/Shakeh Asminian/

Aktana just announced a new suite of products designed to make it easier to know if your NBA strategies are working, how to improve them and ensure optimal ROI with real-time tools to understand effectiveness, collaborate and make adjustments. Want to see how? Check out these demo videos of Aktana’s Strategy Suite! Built on Aktana’s […]

December 6, 2023/Aktana/

Our research of over 25 senior brand and commercial leaders in life sciences from top Pharma companies has revealed that it is really difficult to understand how Next-Best-Action strategies directly impact the business KPIs that matter most to them. Learn how Aktana’s Strategy Suite delivers on that pressing need with tools to understand how priority […]

September 18, 2023/Aktana/

  To build strong relationships with HCPs, every interaction counts. That’s why Aktana has spent over a decade developing an engine to transform your data and strategies into clear recommendations and personalized omnichannel experiences. It’s powerful enough to bring together every type of data, campaign, or AI model, including anything you build in house. You […]

June 12, 2023/Shakeh Asminian/

OMG (Omnichannel Medical Goals) – Mastering our Medical Capabilities and Insights In this session, we cover: What an “omnichannel” approach actually means, how it differs from multichannel and why it is so impactful How Medical Affairs teams implement omnichannel strategies compared to their Commercial peers Best practices for better integration of omnichannel across Commercial and […]

January 25, 2023/Aktana/

  Your analytics & data-science teams are already developing effective omnichannel insights and models in-house. But now you’ve been tasked with expanding globally… and for multiple brands. That’s why Aktana developed a platform that makes it easy to gather common components you’ve already created, establish global or regional standards, and then localize them. If you […]

September 8, 2022/Carly Maguire/

  When it comes to getting started with omnichannel, don’t let the quest for perfection stall progress. Aktana’s Clay Hausmann explains why you don’t have to solve everything right out of the gate.