Using AI to Make a Big Impact for Emerging and Mid-Sized Biopharma: A Webinar with Aktana, Veeva and Antares Pharma

April 30, 2021/Aktana/Blog, Events

In commercial pharma’s complex and channel-heavy world, emerging and mid-sized biopharmas face the same demands for customer-centricity as top-10 global giants. The biggest difference? With leaner resources and smaller teams, implementing a streamlined, efficient process for personalizing the customer experience is even more imperative for SMB organizations. Using AI to Make a Big Impact for […]

Aktana, Ferring and Sanofi at NEXT Normal 2021: Bringing the Field into an Effective Omnichannel Strategy

As the number of vaccinated people continues to climb, “normal” is finally starting to feel within reach. But after a year of dramatic change and necessity-driven innovation, the life sciences industry is still deciding what normal is. That’s why this year’s NEXT Normal Summit was as timely as it gets. We were thrilled to watch […]

How Contextual Intelligence Really Delivers: Relevance

In our last blog, we introduced you to Contextual Intelligence, a specific blend of advanced technologies—like business logic, machine learning and xAI—and human insight that enables life sciences teams to personalize the customer journey and create more meaningful partnerships with HCPs.  Today, we’re talking about relevance—the factor that determines whether brand interactions are engaged with […]

Contextual Intelligence: What it is and Why it Matters

From industry pubs to internal strategy discussions, it’s hard to remember a time when AI didn’t dominate the conversation. Whether the focus is on driving HCP engagement, predicting next-best actions or unlocking the full potential of data investments, the message to commercial teams is clear: AI is here to stay, and if you don’t already […]

COVID-19 and Commercial Teams: What We’ve Learned So Far (Part 3)

April 20, 2020/Aktana/Blog

In this blog series, Aktana is sharing some of the lessons learned and best practices developed through our experience serving clients in China. If you missed them, be sure to read Part 1 and Part 2. Lesson #5: Make strategic use of downtime. Given the shifts in how and where commercial teams are working, field-based […]

COVID-19 and Commercial Teams: What We’ve Learned So Far (Part 2)

April 17, 2020/Aktana/Blog

In this blog series, Aktana is sharing some of the lessons learned and best practices developed through our experience serving clients in China. If you missed it, be sure to read Part 1. Lesson #3: Empower your commercial teams. As you support your commercial teams, recognize that this is a new world for them, too. […]

COVID-19 and Commercial Teams: What We’ve Learned So Far (Part 1)

April 16, 2020/Aktana/Blog

The novel coronavirus and resulting disease, COVID-19, have disrupted virtually every aspect of day-to-day life. In addition to ensuring the health and safety of themselves and their families, pharmaceutical sales and marketing professionals now face pressing questions about how best to serve healthcare professionals (HCPs): What key challenges can we help solve for HCPs? How […]

Aktana Case Study: Being Agile During the COVID-19 Pandemic

March 30, 2020/Aktana/Blog

The novel coronavirus, now termed COVID-19, appeared on December 31, 2019, and has since threatened public health across China and other areas of the world. Mandatory quarantines and restricted travel have created complicated business environments, with over 90% of businesses in China operating at minimal capacity or closed until further notice, as of early March. […]

AIに遅れをとらない: 2020年のコマーシャル・ライフサイエンス変革6つのトレンド

January 21, 2020/Aktana/カテゴリーなし

新しい10年が始まり、ライフサイエンス業界は大規模な変革の最前線にいます。ガートナー社の最新レポート Predicts 2020: Life Science CIOs Must Digitalize for Business Growth(ガートナー社の購読が必要)では、「AI(人工知能)は、最もパワフルなテクノロジーのひとつであり、新しいビジネスモデル、顧客体験、サービス提供、複数業界にわたるビジネス・エコシステムを可能にする」と述べられています。本内容は、ライフサイエンス企業がいかにコマーシャル・オペレーションを変革していくかです。

Bayer and Aktana at VECMS: Creating the Customer-Centered Commercial Model with Intelligent Engagement

This year’s European Veeva Commercial and Medical Summit welcomed more than 1,300 professionals from the life sciences industry in Barcelona. At the event, Gerhard Arnhofer, VP, Head of Integrated Multichannel Marketing at Bayer, and David Ehrlich, CEO of Aktana, presented how Bayer is partnering with Aktana to incorporate AI across commercial operations to create greater […]