June 5, 2024/Shakeh Asminian/

Are you ready to bridge the gap between marketing and analytics-driven engagement strategies and business impact? In this webinar, Jeremy Flax (VP, Product Strategy) and Sandeep Kapoor (Sr. Director, Product Management) demonstrate how Aktana’s AI solutions are crafting a new era of engagement where every action is measured, every result is assessed, and every strategy […]

June 4, 2024/Shakeh Asminian/

Medical Engagement and its Place in Omnichannel. How to Align the Value of Medical with the Customer Expectations? In this session, we cover: What doctors find most valuable from our industry, is there a gap between the value we’re delivering and what they’re expecting? How doctors’ expectations of medical affairs are evolving, and if our […]

May 16, 2024/Shakeh Asminian/

Discover how to elevate field engagement to new heights in the next installment of our Aktana Omnichannel Innovation Series. Our experts, Mark Coyle (VP of Product Management), Tetsuya Yamaguchi (Senior Product Manager for Data Products), and Brad Wheat (Director of Sales Engineering) dive deep into the future of field engagement and how the latest UX […]

May 3, 2024/Shakeh Asminian/

Most life science companies take a siloed approach to digital marketing and Sales. Visibility across field and digital touchpoints is often limited and there has been a lack of holistic solution that can truly power omnichannel engagement across all channels, spanning Marketing, Sales, Medical, & other customer-facing teams. However, life science companies now have an opportunity […]

April 30, 2024/Shakeh Asminian/

Join Derek Choy at the Blackboard to discuss how innovations in AI, Mobile and Agent Tech can amplify field engagement. Watch this video to explore: Intelligence essence: What does orchestrating intelligence entail? Context importance: Why are context and workflow crucial for engaging field users? Tech advances: How mobility, conversational AI, and automation enhance context discovery […]

April 10, 2024/Aktana/

Dive deeper into the future of omnichannel engagement with the next installment of our groundbreaking webinar series. In this deep dive, Jeremy Flax, VP of Product Strategy, Pini Ben-or, Chief Science Officer, and Sam McClain, Senior Product Manager – AI unveil how Aktana is pushing the boundaries of automation in Next Best Action (NBA) strategies.

March 21, 2024/Aktana/

Ready to step beyond the conventional Next Best Action (NBA) approach and embrace the future of intelligent omnichannel engagement? Watch our recent webinar featuring Aktana’s Co-founder and Chief Product Officer, Derek Choy, as he shares invaluable insights into evolving engagement strategies for 2024. In this session, you’ll gain a comprehensive understanding of why NBA is […]

March 1, 2024/Shakeh Asminian/

HCP events such as medical education webinars, in-person standalone meetings, and congress satellite symposia are amongst the richest channels for pharmaceutical companies. Today, events are no longer point-in-time experiences but episodes of a greater campaign story. And yet, most HCP events are executed as monolithic projects, often leading to poor attendance and impact. In this […]

November 29, 2023/Shakeh Asminian/

The success of your Commercial and Customer Engagement programs depends on implementing the right strategies and technologies at the right time and effectively aligning them with your specific business goals. However, with innovations emerging daily, staying ahead of the game is becoming increasingly challenging, and getting a complete picture of where life sciences trends are […]

June 12, 2023/Shakeh Asminian/

OMG (Omnichannel Medical Goals) – Mastering our Medical Capabilities and Insights In this session, we cover: What an “omnichannel” approach actually means, how it differs from multichannel and why it is so impactful How Medical Affairs teams implement omnichannel strategies compared to their Commercial peers Best practices for better integration of omnichannel across Commercial and […]