Bringing Intelligent Engagement to Every Channel

September 8, 2020/Shakeh Asminian/

EMD Serono & Aktana: Bringing Intelligent Engagement to Every Channel EMD Serono社は、パンデミック前に、より良い医療従事者との関係性構築を推進するべく全米のRep向けにAI搭載推奨システムを装備しました。COVID-19の感染が始まった際、迅速に市場変化の不確実性を予期し、リモート対応に移行し、困っている医療従事者向けの顧客対応をパーソナル化しました ここ数カ月、ライフサイエンス・コマーシャル・プロセス自体が試されてきました。今後に向け不確実なことは多々ありますが、一つだけ確実なことは、新しいオムニチャネル・エンゲージメントがこれまでで最も重要になるということです EMD Serono社N&I Commercial Strategy and Operations部門のSenior DirectorであるJoel VanderMeulen氏とAktana社共同創業者兼PresidentであるDerek Choyのお話をこのWebinarでご覧ください ポストCOVID世界での新興市場トレンド どうコマーシャルチームは「ニューノーマル」に適応できるのか オムニチャネルを成功に導く3つの主要構成要素    

Sustaining GTM Strategies During COVID-19 Restrictions: Region-specific webinars for EU, North America and Japan

April 26, 2020/Aktana/

The novel coronavirus has threatened public health across the globe, with mandatory quarantines and restricted travel creating complicated business environments. The Aktana team in China has been on the front lines since January helping our impacted clients quickly adapt to maintain go-to-market strategies and relationships with healthcare providers (HCPs). As many cities in China rolled […]

The End of the POA Cycle as We Know It: A Shift to Agile HCP Engagement

February 22, 2019/Yigal Uriel/

Eli Lilly and Company and Aktana discuss the end of the POA cycle as we know it as the life sciences industry begins to shift towards agile HCP engagement. Learn about: Modern pre-call planning: same data, new opportunities to engage Personalization in pieces: thinking differently about the assets you create A roadmap for coordinated execution: […]

Essentials for Maximizing Engagement in AI-enabled Decision Support

June 28, 2018/Yigal Uriel/

Our experts share the essentials of maximizing rep engagement in intelligent engagement programs. Learn how to: Make stakeholders co-authors Identify and market the right metrics Build a practical foundation that can scale well Incorporate the human element into AI   Webinar Transcript Yigal Uriel Thanks everybody for taking time out of your day to join […]

Using AI to Achieve Commercial Excellence in Life Sciences

April 10, 2018/Yigal Uriel/

As you research ways to incorporate AI into your life sciences commercial initiatives, watch this On-Demand webinar to learn: What’s unique about applying AI in life sciences companies How AI can strengthen your commercial strategy Finding the balance between human oversite and automation Where to begin and how to prepare     Webinar Transcript Yigal […]