December 12, 2022/Shakeh Asminian/

Linking Strategy to Execution for NBA Success In this session, we cover: Bringing together NBA and omnichannel strategy Budget allocation for insights and analytics Field team experience (e.g. adherence, adoption) Coordinating engagement strategies across all commercial and medical teams Watch Aktana and Deloitte present at the December 2022 NEXT Normal    

August 10, 2022/Shakeh Asminian/

Is The Future Of Pharma Marketing Multi Or Omni? Stay Ahead Of The Game With Channel Capabilities Which Adapt To Ever-Evolving Demands Of HCPs, Patients & Customers Session topics: Review and reflect upon the impact the global pandemic has had on changing customer behaviors for strategic and agile multichannel approaches Determine effective methods and channel […]

June 29, 2022/Shakeh Asminian/

『AI人材育成を支援!Aktanaメソッドによるデータドリブン組織への変革推進』 2022年5月26日に行われました「Medinew Digital Marketing Day 2022 Spring」にて、弊社のアナリティクス・コンサルティング・ディレクターである小林哲郎が『AI人材育成を支援!Aktanaメソッドによるデータドリブン組織への変革推進』と題して講演しました。お客様のDX推進をデータ分析・活用の観点から支援するAktanaメソッドと、それのドライバーとなる人材育成プログラムについて紹介しています。また、セッションの前半では、ヴィアトリス製薬様から事例をご紹介いただいております。セッションの視聴をご希望される方は、当ページのフォームにご登録をお願いいたします。 セッションの中でご紹介しております各種サービスにご興味のある方は、以下までお気軽にご連絡ください。  

June 7, 2022/Shakeh Asminian/

Amplifying Business Value with AI through a Connected Omnichannel Ecosystem In this session, we cover: What is the ultimate business value of omnichannel and how AI can help realize its full potential?  What are the common challenges faced when building out your commercial software ecosystems? In the past 2 years, we’ve generated a huge amount […]

March 18, 2022/Shakeh Asminian/

The Perfect Data Myth: What You Really Need to Start Seeing Impact from Omnichannel In this session, we cover: How we should be evaluating the impact of our omnichannel investments, and how we can measure whether or not we’re positively impacting the customer experience What common misconceptions life sciences organizations have about their readiness to […]

December 27, 2021/Shakeh Asminian/

Chat: We can be Heroes – Pharma’s Purposeful 2022 Outlook Pharma’s transformation journey is still ongoing, but more than ever, we’re searching to deliver more meaningful, high-value experiences to patients, payers and physicians.   From commercial excellence to making patient-centricity a reality, this conversation explores the challenges and opportunities of the upcoming year. In this […]

October 12, 2021/Shakeh Asminian/

  『アナリティクスの価値を最大限引き出す Aktanaコンサルティングサービス』 2021年9月30日に行われました「Medinew Digital Marketing Day 2021」にて、弊社のアナリティクス・コンサルティング・ディレクターである小林哲郎が『アナリティクスの価値を最大限引き出す Aktanaコンサルティングサービス』と題して講演しました。講演の後半は、ノバルティスファーマ株式会社の山田俊範様にもご登壇いただき、データ分析等に関するトークセッションを行いました。

September 27, 2021/Shakeh Asminian/

From Siloed to Synched at Scale: Migrating to a Collaborative, Omnichannel Commercial Model In this session, we cover: How the most successful omnichannel programs bring brand, field, and intelligence together to create seamless customer experiences for HCPs How different organizations are working effectively across teams to coordinate meaningful customer journeys and deliver true omnichannel at […]

July 5, 2021/Shakeh Asminian/

Move From a Field Force to Hyper-Specialized Partners for HCP’s Session topics Assess a new hybrid pharma marketing and sales model combining sales reps with data-driven support throughout the customer journey Prioritize inbound marketing through digital marketing campaigns to replenish reps’ sales funnels throughout the year Revamp how you engage with practitioners and patients through […]