Consider the life of a physician today. Countless hours spent on electronic health records and administrative tasks that steal the time and energy needed to provide excellent patient care. Many resources exist to inform that patient care, but the time to search for them is scarce.
Now consider the life sciences company trying to provide that helpful information, caught between a legacy system centered around the sales rep interaction and the emerging but confusing multichannel model. Many team cycles are spent trying to adapt, but bottom line results lag behind expectations.
Aktana transforms the commercial engagement model to make each interaction more effective with data science and intelligence.
United by the Aktana platform, each key stakeholder in the commercial process – brand, ops, sales, IT and analytics – works together to deliver a more personalized and responsive experience for each HCP. Carefully applied AI and machine learning put customer desire at the center and adapt commercial strategy to it. Our customers can connect strategy to execution across every channel, identify what’s working, and optimize campaign strategy on the fly.
We know that change is a constant. As HCP behaviors and needs change regularly, it becomes more and more difficult to navigate. We help our customers recognize change and then make the data-driven decisions to lead it.
We honestly and transparently share information, whether good or bad, to help each other and our customers make better decisions.
We recognize that people are the differentiator in our technology and our Company.
We act and make ethical decisions even when it’s difficult or the hard path to take.
We dare to take risks, learn from failure, and invent the future.
We break down barriers through trust & collaboration with our colleagues and our customers to deliver exceptional results.
We make our customers’ challenges our own in order to deliver solutions of substantial value.