Optimizing Medical Insights with an Omnichannel Approach

OMG (Omnichannel Medical Goals) – Mastering our Medical Capabilities and Insights

In this session, we cover:

What an “omnichannel” approach actually means, how it differs from multichannel and why it is so impactful
How Medical Affairs teams implement omnichannel strategies compared to their Commercial peers
Best practices for better integration of omnichannel across Commercial and Medical Affairs
Examples of successfully leveraging omnichannel approaches to boost meaningful scientific engagement and educational outcomes