The communication cycle between healthcare professionals (HCPs) and life sciences organizations has evolved, driven by a demand for a more connected experience. Aktana is helping life sciences organizations use embedded artificial intelligence (AI) to become more dynamic and responsive to customer behavior and market changes.

Intelligent decision support from Aktana allows sales and marketing teams to better align their execution, anticipating customer needs to serve them information that’s relevant and tailored to how they consume information. See how sales and marketing teams are making better decisions, improving collaboration, and leading the evolution of the commercial model with AI embedded in their daily workflows.