OMG (Omnichannel Medical Goals) – Mastering our Medical Capabilities and Insights

In this session, we cover:

  • What an “omnichannel” approach actually means, how it differs from multichannel and why it is so impactful
  • How Medical Affairs teams implement omnichannel strategies compared to their Commercial peers
  • Best practices for better integration of omnichannel across Commercial and Medical Affairs
  • Examples of successfully leveraging omnichannel approaches to boost meaningful scientific engagement and educational outcomes

Watch Aktana, Amgen and Kite Pharma present at the May 2023 NEXT Pharma Summit in Dubrovnik