Ready to step beyond the conventional Next Best Action (NBA) approach and embrace the future of intelligent omnichannel engagement?
Watch our recent webinar featuring Aktana’s Co-founder and Chief Product Officer, Derek Choy, as he shares invaluable insights into evolving engagement strategies for 2024.
In this session, you’ll gain a comprehensive understanding of why NBA is a crucial starting point, how integrating AI-generated tactics, field orchestration, and omnichannel journeys can significantly amplify field engagement and ensure a continuous measurement of KPIs for sustained success.
“Leveraging Advanced Techniques to Automate NBA: An Introduction to Aktana’s Tactic Genie and Content AI” explores Aktana’s cutting-edge advancements, including:
- Lessons Learned: Pain points identified from over 1000 deployment and insights from customer research on why traditional NBA approaches are too time and cost intensive to setup and maintain
- Tactic Genie: An AI-assisted workflow that drafts and refines NBA tactics based on your goals and constraints, ensuring sustainability in omnichannel engagement.
- Content AI: Leveraging the latest AI to prepare and enhance content for analytics, transforming engagement with rich, context-aware and compliant content.
Why watch?
- Discover how to reduce time and cost in setting up and maintaining NBA triggers and algorithms.
- Learn about the unique blend of AI techniques, including Deep Reinforcement Learning and Large Language Models.
- Explore the transformative impact of content AI on omnichannel engagement.
