A Guide to Excellence in Next Best Action (NBA)
Learn from our curated collection of the “13 Best Practices” for Next Best Action programs. These 13 best practices come … Read more
Resource Topic: Next Best Action
Leveraging Advanced AI to Automate NBA: An Introduction to Aktana’s Tactic Genie and Content AI
Dive deeper into the future of omnichannel engagement with the next installment of our groundbreaking webinar series. In this deep … Read more
NBA Is No Longer Enough:
What is Needed for Intelligent Omnichannel in 2024?
Ready to step beyond the conventional Next Best Action (NBA) approach and embrace the future of intelligent omnichannel engagement? Watch … Read more
Data Readiness Assessment Information Sheet
Download PDF
Aktana Strategy Suite
Aktana just announced a new suite of products designed to make it easier to know if your NBA strategies are … Read more
Deploy and Scale Rapidly – Aktana Platform
Your analytics & data-science teams are already developing effective omnichannel insights and models in-house. But now you’ve been tasked with … Read more
The End of the POA Cycle as We Know It: A Shift to Agile HCP Engagement
Eli Lilly and Company and Aktana discuss the end of the POA cycle as we know it as the life … Read more
Overcoming Habit with Decision Support in Sales
A regional business manager at a top pharmaceutical company discusses how intelligent engagement helps reps overcome habit and use data … Read more
Aktana Improves Target Attainment for Primary Care Reps Carrying Multiple Products
Download PDF Challenge For reps juggling multiple products, it can be challenging to know what to prioritize and when. When … Read more