Resource Topic: Commercial Pharma
From Product to Practice: Future-proofing your CRM Strategy in an AI-driven Omnichannel World
How do you ensure investments in tools like pre-call planning dashboards, AI assistants and agents, and decision engines remain valuable, … Read more
From Product to Practice: Brand Strategy Execution
Join Aktana’s Jeremy Flax and Sandeep Kapoor for the next installment of our new webinar series: From Product to Practice. … Read more
Everest Group: Life Sciences Next-generation Customer Engagement Platforms (CEP) PEAK Matrix® Assessment 2024
Everest Group recently released its report titled Life Sciences Next-generation Customer Engagement Platforms (CEP) PEAK Matrix® Assessment 2024, in which … Read more
From Product to Practice: Field & Medical Intelligence
Watch as Derek Choy, Co-founder and Chief Product Officer, and Bruce Carlson, Head of Advisory Services, kick-off our new webinar … Read more
Best-in-Class Product Launch Customer Engagement Model
As Life Sciences companies prepare for an unprecedented number of product launches over the next five years, they should adopt … Read more
Commercial 2030: The Road to True Omnichannel
Watch as Derek Choy delves into the critical capabilities needed for omnichannel success in 2024, including Strategy Orchestration, Intelligence Automation, … Read more
Omnichannel Innovation Series – Part I
Are you ready to step beyond the conventional Next Best Action (NBA) approach and embrace the future of intelligent omnichannel … Read more
An Open Data Foundation: Ready for Omnichannel Today and Tomorrow
In the fast-evolving world of CRM, establishing an open data foundation is more important than ever. Watch our recent webinar … Read more
Continuous Improvement with AI: Connecting Customer Engagement Strategies to Impact
Are you ready to bridge the gap between marketing and analytics-driven engagement strategies and business impact? In this webinar, Jeremy … Read more
Amplifying Field Engagement: Aktana’s Latest UX and AI Breakthroughs
Discover how to elevate field engagement to new heights in the next installment of our Aktana Omnichannel Innovation Series. Our … Read more
Supercharging HCP Engagement by Connecting Digital and Sales Channels
Most life science companies take a siloed approach to digital marketing and Sales. Visibility across field and digital touchpoints is … Read more