The Quarterback/Offensive Coordinator Relationship in Pharma
As multi-channel marketing becomes more prevalent in the pharmaceutical industry, so does talk of making the sales representative the point person for multi-channel touches. The most common analogy I’ve heard is the rep being the “quarterback” of their territory. They are given a playbook, but make the calls at the line based off of their […]
Decision Support: A Six-Part Series – Part 6
Today we arrive at the final part of our Six-Part Decision Support series. So far, we have reviewed the five key tenets of decision support design and the four most common categories of use cases. But even the best designed decision support program can fail to deliver results if it is not implemented well. Below […]
Decision Support: A Six-Part Series – Part 5
As we continue to review the common use cases faced by pharmaceutical companies regarding rep decision support, we move from the categories of Execution and Impact, which we covered in Part 4 of our series, to Agility and Coordination. Agility “The only constant in life is change.” It’s unlikely that the Greek philosopher Heraclitus had […]
Decision Support: A Six-Part Series – Part 4
Welcome back to the Decision Support Series! Today we move on from “best practices in DSE Design” to “common use cases.” Understanding these cases helps companies looking to get started with Decision Support tailor their initiatives towards specific challenges or outcomes that are most relevant to their business. The use cases we’ve seen most frequently […]
Decision Support: A Six-Part Series – Part 3
In this six-part blog series, we’ve been sharing best practices for Decision Support design, application and implementation. In Decision Support Part 1 and Decision Support Part 2 we covered the first three of our five key design tenets for Decision Support. Today we’ll cover the last two: Less is More. Make it Real. Keep it Current. […]
Decision Support: A Six-Part Series – Part 2
We began this six-part blog series last week, with the goal of sharing best practices for Decision Support design, application and implementation. In Part 1 of the Decision Support series, I described the journey we traveled to land on 5 key tenets of Decision Support design and then explained why ‘Less is More’. As a […]
Decision Support: A Six-Part Series – Part 1
Things move fast around here at Aktana, but occasionally we get the opportunity to reflect on learnings and share best practices with our peers. Such an opportunity occurred at the Veeva Commercial Summit two weeks ago where we presented with our customer Pfizer on the topic of connecting personal and digital customer engagement. Both Pfizer […]
The Power of Suggestion
Last week’s Veeva Commercial Summit was filled with many memorable moments, none more so than Veeva’s introduction of CRM Suggestions and our supporting announcement for VConnector 2.0. For the last five years, we’ve dedicated our work lives at Aktana to making life science sales reps more effective. How? By doing the data dirty work for […]
Aktana Featured in FiercePharmaMarketing Post
Aktana was recently profiled in FiercePharmaMarketing, a leading blog for the latest news in the world of pharma marketing. The article discusses how Aktana’s Decision Support Engine uses predictive analytics within Veeva CRM Suggestions to help inexperienced and underperforming pharma reps make smarter decisions and maximize customer engagement. Highlighting the software’s intuitive edge, the post […]
Getting the Rep Involved
One of the most common questions I hear from customers is, “what are the best practices for coordinating digital marketing activities and field sales activities?” This is a fairly complex topic and every company has a slightly different approach to solving the problem. One of the more common approaches is to get the rep involved […]