Decision Support: A Six-Part Series – Part 4
Welcome back to the Decision Support Series! Today we move on from “best practices in DSE Design” to “common use cases.” Understanding these cases helps companies looking to get started with Decision Support tailor their initiatives towards specific challenges or outcomes that are most relevant to their business. The use cases we’ve seen most frequently […]
Decision Support: A Six-Part Series – Part 3
In this six-part blog series, we’ve been sharing best practices for Decision Support design, application and implementation. In Decision Support Part 1 and Decision Support Part 2 we covered the first three of our five key design tenets for Decision Support. Today we’ll cover the last two: Less is More. Make it Real. Keep it Current. […]
Decision Support: A Six-Part Series – Part 2
We began this six-part blog series last week, with the goal of sharing best practices for Decision Support design, application and implementation. In Part 1 of the Decision Support series, I described the journey we traveled to land on 5 key tenets of Decision Support design and then explained why ‘Less is More’. As a […]
Decision Support: A Six-Part Series – Part 1
Things move fast around here at Aktana, but occasionally we get the opportunity to reflect on learnings and share best practices with our peers. Such an opportunity occurred at the Veeva Commercial Summit two weeks ago where we presented with our customer Pfizer on the topic of connecting personal and digital customer engagement. Both Pfizer […]
The Power of Suggestion
Last week’s Veeva Commercial Summit was filled with many memorable moments, none more so than Veeva’s introduction of CRM Suggestions and our supporting announcement for VConnector 2.0. For the last five years, we’ve dedicated our work lives at Aktana to making life science sales reps more effective. How? By doing the data dirty work for […]
Aktana Featured in FiercePharmaMarketing Post
Aktana was recently profiled in FiercePharmaMarketing, a leading blog for the latest news in the world of pharma marketing. The article discusses how Aktana’s Decision Support Engine uses predictive analytics within Veeva CRM Suggestions to help inexperienced and underperforming pharma reps make smarter decisions and maximize customer engagement. Highlighting the software’s intuitive edge, the post […]
Getting the Rep Involved
One of the most common questions I hear from customers is, “what are the best practices for coordinating digital marketing activities and field sales activities?” This is a fairly complex topic and every company has a slightly different approach to solving the problem. One of the more common approaches is to get the rep involved […]
Letting Go Leads to Improvement
Which decisions made by the sales team can you control as a Sales or Marketing leader? Which can’t you control? The reality is that with a large distributed field sales force, your ability to “control” is very limited. At the end of the day, reps often do what they feel is best for their territory […]
Engaging The Field
Convincing someone to adopt something new is never easy. Now imagine you are trying to get field sales reps to use software that guides them to act in accordance with headquarter-driven priorities. Impossible? Here at Aktana, we believe we have cracked the code to engaging a field sales team. We find that reps using Aktana’s Smart Suggestions not […]
Big Data For Shorter Cycles
The big data movement has arrived with widespread, real-world use, and it’s advancing. Practitioners can access a lot of information, from diverse sources, and perform sophisticated analysis to help them anticipate what will happen and execute on goals. There have been notable big data triumphs around milestone events that develop over lengthy cycles. An example […]