April 12, 2022 • 4 minute readThe Perfect Data Myth: Why You’re More Ready for Omnichannel AI Than You ThinkThe first time we plug into our clients’ CRM and marketing automation systems, many metaphorically cross their fingers. “Our customers are afraid we’ll go back... Derek Choy
February 15, 2022 • 4 minute readRecruiting Talent and Structuring Teams for a New Commercial Approachby Aisha Fiagan and Paolo Mensitieri With all of the noise in pharma sales and marketing channels today, life sciences organizations experience major challenges reaching... Derek Choy
February 8, 2022 • 6 minute readSuccessful Content Readiness for Intelligent Omnichannel Engagement: Management & Strategyby James Anderson, Jay Borowiecki & Bruce Carlson For years, the highly personalized, omnichannel customer journey has been somewhat of a pipedream for life sciences... Jay Borowiecki
December 7, 2021 • 3 minute readGartner® Names Aktana in New Hype Cycle™ Category for Life Science Personalization EnginesAktana has been recognized in the Life Science Personalization Engine category for a second year. See insights from the 2022 Gartner® Hype Cycle™ for Life... Derek Choy
November 18, 2021 • 5 minute readDesigning an Omnichannel AI Ecosystem for HCPsHealthcare providers (HCPs) have never been “easy” to reach. But today—between the deluge of communication in digital channels, the increasingly complex landscape of therapies and... Derek Choy
July 6, 2021 • 4 minute readEngineering Global Scalability: The 4 Tenets of Every Successful Project (Part 3)By Toni Cejas Aktana presents a three-part series focused on dispelling common AI misconceptions and how to engineer success that scales. In Part 3, we... Toni Cejas
June 10, 2021 • 5 minute readMore Persistent AI Myths, Debunked (Part 2)Alan Kalton and Graham Rapier Aktana presents a three-part series focused on dispelling common AI misconceptions and how to engineer success that scales. In Part... Derek Choy
May 26, 2021 • 4 minute readDon’t Let These All-Too-Common AI Myths Sideline Your Plans for Digital Transformation (Part 1)Alan Kalton and Graham Rapier Aktana presents a three-part series focused on dispelling common misconceptions about AI scalability and how to engineer success after the... Derek Choy
April 30, 2021 • < 1 minute readUsing AI to Make a Big Impact for Emerging and Mid-Sized Biopharma: A Webinar with Aktana, Veeva and Antares PharmaIn commercial pharma’s complex and channel-heavy world, emerging and mid-sized biopharmas face the same demands for customer-centricity as top-10 global giants. The biggest difference? With... Derek Choy
April 7, 2021 • < 1 minute readAktana, Ferring and Sanofi at NEXT Normal 2021: Bringing the Field into an Effective Omnichannel StrategyAs the number of vaccinated people continues to climb, “normal” is finally starting to feel within reach. But after a year of dramatic change and... Derek Choy
September 23, 2020 • 3 minute readExamples of How Contextual Intelligence Really Delivers: RelevanceIn our last blog, we introduced you to Contextual Intelligence, a specific blend of advanced technologies—like business logic, machine learning and xAI—and human insight that... Derek Choy
June 3, 2020 • 4 minute readWhat is Contextual Intelligence and Why Does it Matter?From industry pubs to internal strategy discussions, it’s hard to remember a time when AI didn’t dominate the conversation. Whether the focus is on driving... Derek Choy
