Omnichannel Archives - Page 3 of 4

April 12, 2022 •

The Perfect Data Myth: Why You’re More Ready for Omnichannel AI Than You Think

The first time we plug into our clients’ CRM and marketing automation systems, many metaphorically cross their fingers. “Our customers are afraid we’ll go back...

Derek Choy

February 15, 2022 •

4 minute read

Recruiting Talent and Structuring Teams for a New Commercial Approach

by Aisha Fiagan and Paolo Mensitieri With all of the noise in pharma sales and marketing channels today, life sciences organizations experience major challenges reaching...

Derek Choy

February 8, 2022 •

6 minute read

Successful Content Readiness for Intelligent Omnichannel Engagement: Management & Strategy

by James Anderson, Jay Borowiecki & Bruce Carlson For years, the highly personalized, omnichannel customer journey has been somewhat of a pipedream for life sciences...

Jay Borowiecki

December 7, 2021 •

3 minute read

Gartner® Names Aktana in New Hype Cycle™ Category for Life Science Personalization Engines

Aktana has been recognized in the Life Science Personalization Engine category for a second year. See insights from the 2022 Gartner® Hype Cycle™ for Life...

Derek Choy

November 18, 2021 •

5 minute read

Designing an Omnichannel AI Ecosystem for HCPs

Healthcare providers (HCPs) have never been “easy” to reach. But today—between the deluge of communication in digital channels, the increasingly complex landscape of therapies and...

Derek Choy

July 6, 2021 •

4 minute read

Engineering Global Scalability: The 4 Tenets of Every Successful Project (Part 3)

By Toni Cejas Aktana presents a three-part series focused on dispelling common AI misconceptions and how to engineer success that scales. In Part 3, we...

Toni Cejas

June 10, 2021 •

5 minute read

More Persistent AI Myths, Debunked (Part 2)

Alan Kalton and Graham Rapier Aktana presents a three-part series focused on dispelling common AI misconceptions and how to engineer success that scales. In Part...

Derek Choy

May 26, 2021 •

4 minute read

Don’t Let These All-Too-Common AI Myths Sideline Your Plans for Digital Transformation (Part 1)

Alan Kalton and Graham Rapier Aktana presents a three-part series focused on dispelling common misconceptions about AI scalability and how to engineer success after the...

Derek Choy

April 30, 2021 •

< 1 minute read

Using AI to Make a Big Impact for Emerging and Mid-Sized Biopharma: A Webinar with Aktana, Veeva and Antares Pharma

In commercial pharma’s complex and channel-heavy world, emerging and mid-sized biopharmas face the same demands for customer-centricity as top-10 global giants. The biggest difference? With...

Derek Choy

April 7, 2021 •

< 1 minute read

Aktana, Ferring and Sanofi at NEXT Normal 2021: Bringing the Field into an Effective Omnichannel Strategy

As the number of vaccinated people continues to climb, “normal” is finally starting to feel within reach. But after a year of dramatic change and...

Derek Choy

May 30, 2019 •

2 minute read

Novartis and Aktana at Veeva Summit: Building the AI-Powered Customer Engagement Model

We returned as a platinum sponsor once again to the Veeva Commercial and Medical Summit, which welcomed over 1,700 attendees in Philadelphia this year. At...

Derek Choy

May 6, 2019 •

2 minute read

Industry Leaders Come Together to Discuss Intelligent Customer Engagement at the 2019 Aktana Innovators Forum

We recently hosted our annual Aktana Innovators Forum in New York City. The event brought together life sciences leaders for a series of discussions about...

Derek Choy

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