Omnichannel Archives

February 12, 2025 •

From Product to Practice: Brand Strategy Execution

The pressure to deliver impactful brand strategies has never been higher for life sciences teams. Teams face mounting challenges—balancing innovation and resource allocation with operational...

Jeremy Flax

January 14, 2025 •

4 minute read

From Product to Practice: Field & Medical Intelligence

This blog post expands on insights from our recent webinar, “From Product to Practice: Field and Medical Intelligence,” the first in our Product to Practice...

Derek Choy

December 17, 2024 •

4 minute read

Redefining Customer Engagement in Life Sciences: A Blueprint for Continuous Improvement

Aktana Named a Leader and Star Performer in 2024 Life Sciences Next-Generation CEPs PEAK Matrix® by Everest Group. As the life sciences sector continues to...

Derek Choy

October 31, 2024 •

4 minute read

What are the Essential Omnichannel Capabilities of the Future?

Traditionally, field representatives have been the primary bridge between healthcare professionals (HCPs) and life sciences companies. However, with growing barriers to access and pressures to...

Derek Choy

October 3, 2024 •

4 minute read

Embracing a Standardized Data Foundation: The Key to Future-Proofing Life Sciences CRM and Omnichannel Strategies

As life sciences companies grapple with complex therapeutics and evolving market pressures, it is a pivotal moment for evaluating customer relationship management (CRM) platforms and...

Derek Choy

August 21, 2024 •

5 minute read

Continuous Improvement with AI: Connecting Customer Engagement Strategies to Impact

This blog post is an extension of our recent webinar discussion: “Continuous Improvement with AI: Connecting Customer Engagement Strategies to Impact,” part of our 6-part...

Jeremy Flax

July 26, 2024 •

3 minute read

Amplifying Field Engagement: Breakthrough Tools for Setting Up Your Reps for Success

This blog post is an extension of our recent webinar discussion: “Amplifying Field Engagement: Aktana’s Latest UX and AI Breakthroughs,” part of our 6-part Omnichannel...

Derek Choy

July 10, 2024 •

4 minute read

Leveraging Advanced AI to Automate Next Best Action

This blog post is an extension of our recent webinar discussion: “Leveraging Advanced Techniques to Automate NBA: An Introduction to Aktana’s Tactic Genie and Content...

Pini Ben-Or

June 20, 2024 •

3 minute read

Evolving Intelligent Omnichannel Engagement in 2024: A World Beyond Next Best Action

In recent years, the Life Sciences industry has heavily focused on Next Best Action (NBA). But is this enough to deliver impactful results now and...

Derek Choy

March 14, 2024 •

4 minute read

Adobe and Aktana: Integrating In-Person and Digital HCP Engagements for a Winning Omnichannel Approach

Discover how Aktana and Adobe are redefining omnichannel personalization to deliver more meaningful, personalized HCP engagements at scale.

Derek Choy

February 21, 2024 •

4 minute read

Navigating the Road Ahead for Medical Affairs Teams in the Pharmaceutical Industry

It is an excellent point in time to reflect on the transformative journey of the pharmaceutical industry and the crucial role played by Medical...

Derek Choy

January 18, 2024 •

3 minute read

Making Omnichannel Work: Improving Customer Engagement in Commercial Pharma

The evolving customer and stakeholder landscape demands more than just personalized content and an HCP portal – it calls for a collaborative value-driven approach. Something...

Derek Choy

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