February 12, 2025 • 5 minute readFrom Product to Practice: Brand Strategy ExecutionThe pressure to deliver impactful brand strategies has never been higher for life sciences teams. Teams face mounting challenges—balancing innovation and resource allocation with operational... Jeremy Flax
January 14, 2025 • 4 minute readFrom Product to Practice: Field & Medical IntelligenceThis blog post expands on insights from our recent webinar, “From Product to Practice: Field and Medical Intelligence,” the first in our Product to Practice... Derek Choy
December 17, 2024 • 4 minute readRedefining Customer Engagement in Life Sciences: A Blueprint for Continuous ImprovementAktana Named a Leader and Star Performer in 2024 Life Sciences Next-Generation CEPs PEAK Matrix® by Everest Group. As the life sciences sector continues to... Derek Choy
October 3, 2024 • 4 minute readEmbracing a Standardized Data Foundation: The Key to Future-Proofing Life Sciences CRM and Omnichannel StrategiesAs life sciences companies grapple with complex therapeutics and evolving market pressures, it is a pivotal moment for evaluating customer relationship management (CRM) platforms and... Derek Choy
August 21, 2024 • 5 minute readContinuous Improvement with AI: Connecting Customer Engagement Strategies to ImpactThis blog post is an extension of our recent webinar discussion: “Continuous Improvement with AI: Connecting Customer Engagement Strategies to Impact,” part of our 6-part... Jeremy Flax
July 26, 2024 • 3 minute readAmplifying Field Engagement: Breakthrough Tools for Setting Up Your Reps for SuccessThis blog post is an extension of our recent webinar discussion: “Amplifying Field Engagement: Aktana’s Latest UX and AI Breakthroughs,” part of our 6-part Omnichannel... Derek Choy
February 21, 2024 • 4 minute readNavigating the Road Ahead for Medical Affairs Teams in the Pharmaceutical Industry It is an excellent point in time to reflect on the transformative journey of the pharmaceutical industry and the crucial role played by Medical... Derek Choy
January 18, 2024 • 3 minute readMaking Omnichannel Work: Improving Customer Engagement in Commercial PharmaThe evolving customer and stakeholder landscape demands more than just personalized content and an HCP portal – it calls for a collaborative value-driven approach. Something... Derek Choy
September 28, 2023 • 3 minute readOur appreciation and highlights from Aktana Innovation Xchange 2023!Thank you for a GREAT inaugural Aktana Innovation Xchange! Aktana is incredibly proud and grateful to have hosted the industry’s best minds who are bringing... Jeremy Flax
February 15, 2023 • 5 minute readLinking Strategy to Execution for NBA SuccessOnly 52% of surveyed pharma executives say they are successfully optimizing engagement across HCP touchpoints, yet 98% say that it’s important to create and implement... Jeremy Flax
November 29, 2022 • 6 minute readDeploying AI Next Best Action at Scale: Exploring the Pharma and Vendor Perspectives3-part Podcast Series Presented by Eularis with Industry Experts Artificial Intelligence is evolving from being an important strategic investment to a must-have at scale today... Jeremy Flax
August 17, 2022 • 5 minute readElevating Life Sciences Customer Engagement: Four AI Trends to WatchAfter navigating unprecedented disruption and adapting go-to-market actions, expectations for customer interactions have fundamentally changed. Companies must be more intelligent and strategic than ever in... Jeremy Flax
