Derek Choy, Author at Aktana

All posts by Derek Choy

February 12, 2019 •

Four AI trends making commercial life sciences smarter in 2019

Artificial intelligence (AI) has already proved to be useful when it comes to life sciences R&D, starting to fruitfully aid in plumbing the vast depths of discovery, clinical, and real-world data. However, the benefits of AI are now making themselves known on the business side of the life sciences industry, enabling commercial teams to better understand and address the needs of the healthcare providers and patients they serve. In 2019, the following trends will help to define how AI can become better integrated into the commercial side of life sciences businesses.

Derek Choy

January 9, 2019 •

< 1 minute read

From Manual to Automation: MSD Personalizes Individual HCP Interactions

It’s no secret that customer centricity and marketing personalization tools are rapidly becoming the gold standard for healthcare professional (HCP) interactions. The growing consensus across...

Derek Choy

December 17, 2018 •

3 minute read

Novartis and Aktana Present the New Commercial Engagement Model at
Veeva Commercial and Medical Summit, Europe

The Veeva Commercial and Medical Summit, Europe welcomed over 1,000 attendees this year in Madrid, including speakers from some of the world’s largest life sciences companies. Concentrated on the era of intelligent customer engagement, attendees discussed the future of customer engagement across sessions, networking conversations, and on social media.

Derek Choy

October 9, 2018 •

2 minute read

Aktana Presents the Missing Link to Coordinated Sales and Marketing at Dreamforce 2018

This year’s Dreamforce event brought together over 170,000 people in downtown San Francisco for its 16th year. One of the major themes discussed was how to cut through the noise to create a better customer experience through the use of artificial intelligence (AI) and digital engagement.

Derek Choy

July 16, 2018 •

2 minute read

V14 Introduces Seamless Integration with Salesforce Marketing Cloud and Increased Control and Visibility

Driven by customer success and innovation, Aktana introduces major product enhancements multiple times a year based on customer input, advancements in technology and data sciences, and industry changes. The latest enhancements to Aktana Decision Support center around improving control and visibility for customers, punctuated with a new integration with Salesforce Marketing Cloud.

Derek Choy

May 21, 2018 •

2 minute read

Going to Market Smarter: Aktana and Pfizer Share Real-world Application of AI at Veeva Commercial and Medical Summit

The Veeva Commercial and Medical Summit hosted commercial leaders from across the life sciences industry this past week. Abuzz with talk of artificial intelligence (AI) and its potential to transform how life sciences companies engage with healthcare professionals, attendees sought to understand how to make this a reality in their organizations.

Derek Choy

February 13, 2018 •

4 minute read

Unraveling Machine Learning Myths in Commercial Life Sciences

Machine learning (ML) and artificial intelligence (AI), once mere buzzwords akin to flying cars and moving sidewalks, have become commonplace in nearly every industry. Despite this impressive value delivered in R&D, why are life sciences companies only just starting to adopt machine learning to drive commercial excellence?

Derek Choy

January 20, 2018 •

2 minute read

V12 Increases Visibility and Control for Decision Support in the Field

We kicked off the new year with enhancements primarily focused on increasing visibility and control for decision support in the field. Better visibility into rep...

Derek Choy

December 12, 2017 •

2 minute read

A Sense of Déjà Vu: Aktana and MSD Present Together at the Veeva EU Summit

What can happen in a year? The calendar turns from month to month twelve times. A single champion is crowned in each major sports league...

Derek Choy

June 15, 2017 •

2 minute read

Aktana V9 Product Announcement

This past April, we released V9 of the Aktana platform, and many of our customers are already taking advantage of the enhancements available. With V9,...

Derek Choy

March 7, 2017 •

2 minute read

Aktana V8 Product Announcement

We released V8 of the Aktana Platform in January, and many of our customers are already taking advantage of the many enhancements available. With V8,...

Derek Choy

March 2, 2017 •

2 minute read

The Power of Personalization: Using Advanced Machine Learning to Drive Pharma Rep Engagement

When it comes to making suggestions to sales reps, there’s a lot to consider in order to ensure the right suggestions are generated for the...

Derek Choy

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Four AI trends making commercial life sciences smarter in 2019

From Manual to Automation: MSD Personalizes Individual HCP Interactions

Novartis and Aktana Present the New Commercial Engagement Model at Veeva Commercial and Medical Summit, Europe

Aktana Presents the Missing Link to Coordinated Sales and Marketing at Dreamforce 2018

V14 Introduces Seamless Integration with Salesforce Marketing Cloud and Increased Control and Visibility

Going to Market Smarter: Aktana and Pfizer Share Real-world Application of AI at Veeva Commercial and Medical Summit

Unraveling Machine Learning Myths in Commercial Life Sciences

V12 Increases Visibility and Control for Decision Support in the Field

A Sense of Déjà Vu: Aktana and MSD Present Together at the Veeva EU Summit

Aktana V9 Product Announcement

Aktana V8 Product Announcement

The Power of Personalization: Using Advanced Machine Learning to Drive Pharma Rep Engagement

Novartis and Aktana Present the New Commercial Engagement Model at
Veeva Commercial and Medical Summit, Europe