Derek Choy, Author at Aktana

About Derek Choy

President & Chief Product Officer

As Co-founder and Chief Product Officer of Aktana, Derek has spent over a decade developing and refining Aktana’s product, evangelizing Aktana’s vision in the life sciences industry, and delivering Aktana’s products and services to customers across four continents to establish Aktana as the global leader in decision support for life sciences.

All posts by Derek Choy

January 14, 2025 •

4 minute read

From Product to Practice: Field & Medical Intelligence

This blog post expands on insights from our recent webinar, “From Product to Practice: Field and Medical Intelligence,” the first in our Product to Practice...

Derek Choy

December 17, 2024 •

4 minute read

Redefining Customer Engagement in Life Sciences: A Blueprint for Continuous Improvement

Aktana Named a Leader and Star Performer in 2024 Life Sciences Next-Generation CEPs PEAK Matrix® by Everest Group. As the life sciences sector continues to...

Derek Choy

October 31, 2024 •

4 minute read

What are the Essential Omnichannel Capabilities of the Future?

Traditionally, field representatives have been the primary bridge between healthcare professionals (HCPs) and life sciences companies. However, with growing barriers to access and pressures to...

Derek Choy

October 3, 2024 •

4 minute read

Embracing a Standardized Data Foundation: The Key to Future-Proofing Life Sciences CRM and Omnichannel Strategies

As life sciences companies grapple with complex therapeutics and evolving market pressures, it is a pivotal moment for evaluating customer relationship management (CRM) platforms and...

Derek Choy

July 26, 2024 •

3 minute read

Amplifying Field Engagement: Breakthrough Tools for Setting Up Your Reps for Success

This blog post is an extension of our recent webinar discussion: “Amplifying Field Engagement: Aktana’s Latest UX and AI Breakthroughs,” part of our 6-part Omnichannel...

Derek Choy

June 20, 2024 •

3 minute read

Evolving Intelligent Omnichannel Engagement in 2024: A World Beyond Next Best Action

In recent years, the Life Sciences industry has heavily focused on Next Best Action (NBA). But is this enough to deliver impactful results now and...

Derek Choy

March 14, 2024 •

4 minute read

Adobe and Aktana: Integrating In-Person and Digital HCP Engagements for a Winning Omnichannel Approach

Discover how Aktana and Adobe are redefining omnichannel personalization to deliver more meaningful, personalized HCP engagements at scale.

Derek Choy

February 21, 2024 •

4 minute read

Navigating the Road Ahead for Medical Affairs Teams in the Pharmaceutical Industry

It is an excellent point in time to reflect on the transformative journey of the pharmaceutical industry and the crucial role played by Medical...

Derek Choy

February 20, 2024 •

3 minute read

Revolutionizing MedTech Sales: A Surgeon’s Perspective on AI for Commercial Teams

A discussion between Dr. Adil Ajuied and Jonny Rawlinson from Aktana The seismic shifts brought about by the COVID-19 pandemic have reshaped the landscape of...

Derek Choy

January 18, 2024 •

3 minute read

Making Omnichannel Work: Improving Customer Engagement in Commercial Pharma

The evolving customer and stakeholder landscape demands more than just personalized content and an HCP portal – it calls for a collaborative value-driven approach. Something...

Derek Choy

April 11, 2023 •

3 minute read

How Can You Get the “Best” Out of Next Best Action in Pharma?

With current economic pressures and tightening market conditions for pharmaceutical companies, it is more important than ever to arm sales and marketing teams with Next...

Derek Choy

August 4, 2022 •

3 minute read

Aktana Recognized in 2022 Gartner® Hype Cycle™ for Life Science Commercial Operations in Personalization Engine Category for Second Year

Aktana achieved recognition with its second consecutive inclusion as a vendor in the category of Life Science Personalization Engine in the 2022 Gartner® Hype Cycle™...

Derek Choy

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