Lines

Execute the ideal customer journey with Contextual Intelligence

LEARN HOW

Deeper insights. Stronger relationships. Higher ROI. With Aktana Contextual Intelligence, it’s all possible.

Layering advanced technologies with human intelligence, Aktana’s Contextual Intelligence Engine acquires knowledge from every interaction to make those that follow more relevant and responsive to the needs of each HCP. The result? Go-to-market activities that are personalized, seamless and optimized in real-time to deliver the omnichannel experience your customers deserve.

You already work hard. Contextual Intelligence helps you work smart.

Simulate and refine

Brand executives can run simulations on different call plans, channel mixes and HCP journeys to execute, refine and measure brand campaigns with greater agility.

Adapt in real-time

Commercial teams can tailor strategies to respond to dynamic market conditions in real-time and confidently navigate periods of change with the help of actionable insights.

Learn and improve

Learnings and outcomes from every interaction are incorporated back into the Aktana engine for immediate optimization and long-term strategy refinement.

Build richer relationships

Use learnings to create and execute cohesive go-to-market strategies that help reps deliver more personalized, meaningful HCP experiences.

Design scalable strategies

Efficiently translate global strategies for regional application, balancing the needs of HQ with local markets.

Issue better insights

Daily, data-driven suggestions are delivered to field users, giving them clear direction and priorities to maximize value.

See more ROI from your AI

It’s not about if you use AI. It’s about how you use it. Look beyond brand interactions to create a dynamic picture of each HCP that informs the customer journey for meaningful engagement with measurable impact.

Data Inputs & Analysis

OVERVIEW

BENEFITS

Add value across the commercial process

Contextual Intelligence sharpens the entire commercial process, continuously optimizing every step from data analysis to execution.

Click on any phase for specific benefits or use the arrows to walk through the full model. 

Aktana-CI-Output

INGREDIENTS

BL

Business Logic

Defines the operations, definitions, and constraints of a campaign, then determines how data is transformed and routed to the right people and software.
ML

Machine Learning

Gives systems the ability to automatically learn and improve over time from experience without being explicitly programmed.
xAI

Explainable AI

Outlines the steps of an AI system and provides context behind decisions made—so people can more easily understand and embrace them.
OP

Optimization

The process that transforms a life sciences commercial campaign to work more efficiently, use fewer resources, or improve output.
TE

Team Experience

The decades of collective first-hand experience accrued by life sciences commercial teams cannot be replicated by a machine—but can enhance machine learning output.
AE

Aktana Expertise

Our unparalleled group of commercial AI consultants around the globe bring expertise that’s been honed over more than 250 deployments.
Overview Benefits Ingredients

Contextual Intelligence brings your information together -- regardless of where it lives within your organization -- to enable ongoing analysis of global data from multiple regions.

Combined Shape

Engineered from the best mix of tech and team expertise

Contextual Intelligence leverages six key ingredients—applied with the correct proportions, timing and expertise—to help you deliver a curated customer experience to your HCPs. Our proprietary method hits the sweet spot between artificial and human intelligence to generate truly transformative results.

BL
Business Logic

Defines the operations, definitions, and constraints of a campaign, then determines how data is transformed and routed to the right people and software.

ML
Machine Learning

Gives systems the ability to automatically learn and improve over time from experience without being explicitly programmed.

xAI
Explainable AI

Outlines the steps of an AI system and provides context behind decisions made—so people can more easily understand and embrace them.

OP
Optimization

The process that transforms a life sciences commercial campaign to work more efficiently, use fewer resources, or improve output.

TE
Team Experience

The decades of collective first-hand experience accrued by life sciences commercial teams cannot be replicated by a machine—but can enhance machine learning output.

AE
Aktana Expertise

Our unparalleled group of commercial AI consultants around the globe bring expertise that’s been honed over more than 250 deployments.

Put omnichannel into action today.

Get our playbook for launching an AI-driven omnichannel strategy that’s scalable and smart.

Cover of the eBook 5 Steps to Intelligent Omnichannel Engagement