Three Principles of Agile HCP Engagement

The demand for AI-driven personalization and cohesive e […]

A view from Japan: Helping reps better understand customer needs

三月 27, 2019/Aktana/Field Sales

Meeting the expectations of healthcare providers (HCPs) […]

The Democratization of Machine Learning in Commercial Life Sciences

Machine learning is easily one of the most heavily disc […]

The Essential Role of In-House Analytics

Across industries, innovators are finding ways to use d […]

Four AI trends making commercial life sciences smarter in 2019

二月 12, 2019/Erik Loos/Blog

Artificial intelligence (AI) has already proved to be useful when it comes to life sciences R&D, starting to fruitfully aid in plumbing the vast depths of discovery, clinical, and real-world data. However, the benefits of AI are now making themselves known on the business side of the life sciences industry, enabling commercial teams to better understand and address the needs of the healthcare providers and patients they serve. In 2019, the following trends will help to define how AI can become better integrated into the commercial side of life sciences businesses.

From Manual to Automation: MSD Personalizes Individual HCP Interactions

It’s no secret that customer centricity and personaliza […]

Novartis and Aktana Present the New Commercial Engagement Model at
Veeva Commercial and Medical Summit, Europe

十二月 17, 2018/Caitlin Mazur/Blog, Events

The Veeva Commercial and Medical Summit, Europe welcomed over 1,000 attendees this year in Madrid, including speakers from some of the world’s largest life sciences companies. Concentrated on the era of intelligent customer engagement, attendees discussed the future of customer engagement across sessions, networking conversations, and on social media.