Built from real-world deployments, this 5-stage model helps life sciences teams benchmark their current capabilities and chart a path to intelligent, AI-supported engagement.
Omnichannel strategy is more than just about adding channels. Teams also need to ensure that execution, data, and decision-making move in sync across field, brand, and medical teams.
Aktana’s Omnichannel Maturity Model outlines five key stages organizations move through as they evolve from fragmented execution to intelligent, self-optimizing orchestration. Use this model to:
- Align cross-functional teams around a shared understanding of maturity
- Identify blockers to scale, personalization, and measurement
- Introduce AI with transparency, governance, and oversight
- Make progress even during CRM transitions and system changes
Whether you’re getting started or scaling across regions and brands, this model gives your team the structure and language to move forward together.
What’s Inside:
- A breakdown of the 5 stages of omnichannel maturity—from disconnected execution to AI-supported orchestration
- Common blockers and operational gaps at each stage
- Milestones to align field, brand, and medical teams
- Examples of how leading life sciences organizations are making progress
- Guidance on when and how to introduce AI without losing control
- Practical next steps for teams navigating CRM transitions or global scale
Download the model now.
