Medical Engagement and its Place in Omnichannel. How to Align the Value of Medical with the Customer Expectations?

In this session, we cover:

  • What doctors find most valuable from our industry, is there a gap between the value we’re delivering and what they’re expecting?
  • How doctors’ expectations of medical affairs are evolving, and if our omnichannel capabilities are evolving to help deliver meaningful value
  • From ad boards to educational initiatives and beyond, the innovative omnichannel tactics that medical affairs teams can adopt today to stay relevant and meet the evolving needs of doctors in the future
  • Real-world examples of how a medical affairs team successfully aligned their value proposition with doctor expectations & the key factors that contributed to their success

Watch Aktana, Alexion, Lundbeck & Teva at NEXT Pharma Summit Dubrovnik 2024