Resource Archive - Aktana

Are We There Yet? Reaching “True” Omnichannel with Merck’s Deborah Cava

Episode Summary Today’s guest has had a front-row seat to the trends and market dynamics that have shaped commercial life sciences for the last 32 years. In this episode, we sit down with Deb Cava, the U.S. Oncology Portfolio Strategy Marketing Director at Merck, where she’s spent her entire career. Listen as she shares her […]

Sowing the Seeds for Digital Transformation with Almirall’s Francesca Wuttke

Decision Intelligence and Data Storytelling with Ganes Kesari

Putting Customer-Centricity into Practice With Grünenthal’s Florent Edouard

Prioritizing Speed: Lessons from Emerging and Mid-Sized Pharma with Veeva’s Doug Caldwell

When Design, Data Analytics and AI Go Hand-in-Hand: A Conversation with Robert Redmond of IBM Watson Advertising

Mastering Omnichannel through Change Management (with Bayer Canada’s Marc Mollé)

From Star Wars to the Convergence of Healthcare: Facing the Future (With pharmaphorum’s Paul Tunnah)

Catalyzing Culture Change in the Life Sciences Industry (With McKinsey’s Nicholas Mills)

Leadership & Adaptability: Why AI with Context is King (With David Ehrlich)