It’s Time to Rethink How Life Sciences Commercial Teams Work
The communication cycle between healthcare professionals (HCPs) and life sciences commercial organizations has evolved, driven by a demand for a … Read more
Resource Topic: AI
The End of the POA Cycle as We Know It: A Shift to Agile HCP Engagement
Eli Lilly and Company and Aktana discuss the end of the POA cycle as we know it as the life … Read more
AI-assisted Approach to Brand Strategy
Artificial intelligence conjures images of robots replacing humans, but the most successful use of AI is when machine-learning automation is … Read more
Impact of Machine Learning in Life Sciences
Watch experts from top life sciences companies share how machine learning is impacting commercial processes in the industry. Video Transcript: … Read more
AI for a Better Customer Experience – Top Pharmaceutical Company
In this video, Karim Kovacevic, Senior Manager of CRM, describes artificial intelligence and its impact on the customer experience. Video … Read more
Uniting Strategy and Execution – Eli Lilly and Company
Watch Ryan McGinnis of Eli Lilly and Company discuss the daily integration of brand strategy and sales execution made possible … Read more
Aktana Empowers Reps to Use Multichannel Marketing More Effectively
Download PDF Challenge Statistics show that physicians are three times more likely to open an email sent by a rep … Read more
Aktana Improves Target Attainment for Primary Care Reps Carrying Multiple Products
Download PDF Challenge For reps juggling multiple products, it can be challenging to know what to prioritize and when. When … Read more
Aktana Accelerates Target Attainment and Sales During a Critical Pharma Product Launch
Download PDF Challenge With the power to set the trajectory for ongoing sales, launch is one of the most critical … Read more
Aktana Helps Specialty Reps Maximize the Value of Their Existing Toolkit and Pre-Call Plan More Effectively
Download PDF Challenge In the highly-competitive specialty market, success often depends on taking advantage of critical inflection points that only … Read more