Digitize brand objectives and KPIs that drive consistent patterns of behavior. Whether you need to protect market share from a new competitor or capitalize on a formulary win, we have the strategies and KPIs for your business – ideal for newly launched brands, indications, and managing against competitive pressures.
Ongoing monitoring allows for real-time understanding of where impact is being made and where it is not with continuous tracking of KPIs through purpose-built UI.
Sustained impact needs real-time responsiveness, and if the right inputs and constraints are provided, improvements can be automated to continually refine tactics based on KPI targeting. Proactive Insights and Recommendations for headquarters-based teams can improve overall performance with timely adjustments and foster a culture of continuous improvement.
Measure and set targets across channels, brands and teams, then generate tactics that drive increases in cycle plan attainment.
Using your own segmentation or Aktana’s monthly Customer Journey Segmentation model, create flows designed to progress your HCP’s up the adoption ladder.
Increase or maintain market share across a variety of metrics like TRx, NBRx, NRx, and specify targets that match where you are in the product lifecycle.
